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• Email Etiquette—Use It, or Lose BusinessKathryn Towner
  What is so powerful that it could spoil your customer relationships, blemish your reputation, entangle you in a legal battle, or even put you out of work? Email is that ...
  Email Marketing, Writing
• Seven Steps to a Successful Marketing BlogConnie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an ...
  Blog Comments, Blog Monitoring, Blogging, Marketing Tips, Writing
• Case Study: How a Marketing Consultant Significantly Increased His Client Base via Social MediaKimberly Smith
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way ...
• MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year ResolutionsJohn Wall, Christopher S. Penn
  Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services and how they differ from each other, and make New ...
  Copywriting, Google, Search Engines, Small Business, Social Networking, Writing
• MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List BuildingTeri Dahlbeck
  We all know some tried-and-true tips and tricks for building an email list. But there are five key points to consider and five glaring points to avoid when creating opt-in ...
  Email Lists, Market Research, Targeting, Website Design, Writing
• The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link PopularityMiles Galliford
  Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will ...
  Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing
• MP Classic: 10 Online Writing Concepts That Work Wonders Offline, TooSuzan St Maur
  In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago ...
  Marketing Tips, Print Collateral, Web Copy, Writing
• How to Get Unstuck When Writer's Block StrikesLewis Green
  Few things are more important in life and in business than communications that are clear and concise. And, I think I can safely say, few things are more scarce in ...
  Content, Writing
• How to Use Email Segmentation to Shorten the Sales CycleStephanie Miller
  Selling now takes more time and resources then ever before. In fact, the sales cycle has become 22% longer as buyers more carefully consider their decisions. If this true for ...
  Email Marketing, Lead Nurturing, Sales, Segmentation, Targeting, Writing
• 10 Tips for Keeping Your Blog FreshLewis Green
  Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the ...
  Blogging, Content, Links, Writing
• Junk-Mail GemsGwyneth Dwyer
  Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the ...
  Content, Spam, Writing
• The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)Jordan Ayan
  If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get ...
  Email Marketing, Email Subject Lines, Writing
• PowerPoint, Warts and All: Relearning to CommunicateAbhay Padgaonkar
  PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, ...
  Marketing Smarter, PowerPoint, Public Speaking, Writing
• PR Persuasion: It's All About the Story—and PositioningFord Kanzler
  Whether you're attempting to position a company or product as a category leader, gain permission from a community to make changes, or push a law through the legislature, PR needs ...
  Creativity, Positioning, Public Relations, Writing
• Why 'Best Buddy' Emails Work So Well. Sometimes.Nick Usborne
  Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for some information on a site, and minutes later you receive ...
  Email Campaigns, Targeting, Writing
• Stop Digital Dirt From Undermining Your EmploymentWilliam Arruda
  Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray. Digital dirt ...
  Career Management, Google, Job Search, Writing
• Are We Hiding Behind a Mask of Anonymity?Lewis Green
  Having a fictitious name or writing under a nom de can be fun, and it can be completely honest. And then, I wonder. Can doing so also provide cover for ...
  Content, Writing
• How Online Thought Leadership Can Transform You (and Your Company) Into a Trusted ResourceDavid Meerman Scott
  An effective online content strategy, artfully executed, drives action. Organizations that use online content well have a clearly defined goal—to sell products, generate leads, or get people to join a ...
  Online Marketing, Thought Leadership, Writing
• Transforming a 'Use Case' Into a Sales ToolLaura Patterson
  A use case, often created for product development, is commonly used to capture functional requirements. A use case provides one or more scenarios for how a solution/system/product/service achieves a specific ...
  Case Studies, Sales, Thought Leadership, Writing
• Have We Lost the Ability to Write Comprehensible Copy?Michael Antman
  Everyone has heard the common complaint that America is becoming less literate, but the onus for this alleged circumstance is nearly always placed on the reader (or, rather, non-reader) instead ...
  Ad Copy, Advertising, Writing