B2B Marketing

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• B2B Direct Mail: Four Tips for a Healthy ROI
  In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right ...
  B2B Marketing, Direct Marketing, Promotions, ROI
• Tips for B2B Marketing at the Big Three Social Sites
  As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers ...
  B2B Marketing, Social Media, Social Networking, Strategy
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• What Every B2B Marketer Needs to Know About Millennials
  The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at ...
  B2B Marketing, Customer Behavior, Millennials, Segmentation
• Four B2B Sales Tactics That Consistently Get Results
  "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can ...
  B2B Marketing, Lead Generation, Sales, Strategy
• Advanced Email Segmentation
  If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
  B2B Marketing, Email Marketing, Lead Generation, Segmentation
• Two Arguments Against B2B Videos, and Six Tips for Making a Great One
  We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? ...
  B2B Marketing, Content, Content Marketing, Videos
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• What's Your Lead Gen Weakness?
  How would you rate your company's all-around lead gen game? "Some companies are good at generating B2B sales leads [and] others are good at qualifying and closing those leads," writes ...
  B2B Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
• Five Twitter Tips for B2B Marketers
  B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource ...
  B2B Marketing, Social Media, Twitter
• Four Steps to Take When You Lose a Big Client
  Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Customer Retention, Customer Satisfaction
• Does Your Business Need a Cloud Broker?
  As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple ...
  B2B Marketing, Customer Acquisition, Lead Generation, Sales
• Five Android Apps to Make Your B2B Sales Life Easier
  On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Three iPad Apps to Help B2B Sales Teams on the Go
  The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  B2B Marketing, Content, Lead Nurturing, Sales
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  B2B Marketing, Measurement, Metrics
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  B2B Marketing, Forecasts, Metrics, Sales