Search Engine Marketing

Topics » Articles » Search Engine Marketing

• Five Stages of the Purchase Cycle
  Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  Advertising, Brand Awareness, Customer Behavior, Keywords, Search Engine Marketing, Targeting
• Friends Help Friends Boost Rankings
  "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
• Have Goals, Can Measure
  You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  Google, Keywords, Measurement, Metrics, Search Engine Marketing, Search Engines, Testing
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• Try Analytics the Natural Way
  Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for ...
  Measurement, Metrics, Search Engine Marketing, Web Analytics
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Tag, You're It!
  When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
  Search Engine Marketing, Search Engines, Website Design, Websites
• Up, Up, and Away!
  We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
  Brand Awareness, Marketing Budgets, Recession, Search Engine Marketing
• Words, Words, and More Words
  A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
  Keywords, Search Engine Marketing, Search Engines, Web Content, Web Copy
• Now, That's a Tiny Window!
  In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
  Customer Engagement, Keywords, Search Engine Marketing
• Have You Considered Analysis?
  There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo ...
  Keywords, Search Engine Marketing, Search Engines
• Have Your Cake and Eat It, Too
  Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  Links, Search Engine Marketing, SEO, Website Design, Websites, Writing
• Write? Right!
  How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  Links, Search Engine Marketing, SEO, Thought Leadership, Web Copy, Websites
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• Searching for the Searcher
  Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  Hiring Outside Resources, Keywords, Search Engine Marketing, Web Analytics
• Too Much of a Good Thing
  A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  Copywriting, Search Engine Marketing, Search Engines, SEO, Web Copy
• That's Definitely Worth the Price!
  You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  Google, Keywords, New Media, Search Engine Marketing, SEO
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• Start It Off With a Bang!
  As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  Keywords, PPC Campaigns, Promotions, ROI, Search Engine Marketing, SEO
• Hocus-Pocus, Keyword Focus
  The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing