Social Networking

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• Maximize Your Social-Networking Investment
  You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  Collaboration, Community, Marketing Inspiration, Social Networking
• It's Not the Golf Course Anymore
  "Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A ...
  B2B Marketing, Collaboration, Sales, Social Networking
• Is This My Fairest URL of All?
  As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
  Facebook, Interactive Marketing, Social Media, Social Networking
• Seed That Video and Reap Its Harvest
  Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...
  Facebook, Interactive Marketing, Social Media, Social Networking, Videos, YouTube
• Mixology 101
  In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she ...
  Email Marketing, Social Media, Social Networking
• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
• So This is What You Look Like!
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  Community, Facebook, Interactive Marketing, Social Media, Social Networking, Television
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• The Foolishness of Fencing in Facebook
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  Creativity, Facebook, Management, Small Business, Social Networking
• Put Sociability in B2B Sales
  If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
  B2B Marketing, Customer Relationships, High-Tech Marketing, Social Media, Social Networking
• Be Professional: Act Like It's a Cocktail Party
  You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect ...
  Facebook, Marketing Inspiration, Social Networking
• Facebook Freebies Demystified
  So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking
• Baby, You Can Tweet My Car
  Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  Interactive Marketing, Promotions, Social Media, Social Networking, Twitter, YouTube
• Hello? Is There Anybody In There?
  We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
  Email Lists, Email Marketing, Segmentation, Social Networking
• Is Facebook Really Your Friend?
  Facebook has a checkered past when it comes to user relations. Members cried foul, for instance, when the social-networking giant launched the invasive Beacon system, and they later bemoaned certain ...
  Facebook, Small Business, Social Networking
• Here's Looking for You, Kid
  "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  Customer Engagement, Email Marketing, Measurement, SMS, Social Media, Social Networking
• That Is So Yesterday
  Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  Advertising, Customer Behavior, Social Networking, Targeting
• We're Not in Kansas Anymore
  If you're new to the world of social networking, or can't understand why it's not working, you might not realize that online communities—like those at Facebook and Twitter—don't care for ...
  Facebook, Small Business, Social Networking, Twitter
• You Come Here Often?
  "Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …" These are just some of the channels now available for meeting ...
  B2B Marketing, Google, Keywords, Social Media, Social Networking
• The Blind Tweeting the Blind
  "I've often written about 'NASCAR Blindness,'" says Alan Wolk in an intelligent post at MarketingProfs' Daily Fix blog, "the strongly held belief that if no one in your little bubble ...
  Customer Behavior, Facebook, Marketing Inspiration, Social Media, Social Networking, Twitter