Web Content

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• Branding in the Digital Age: How to Stop Wasting Money
  Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting ...
  Customer Behavior, Customer Engagement, Web Content
• How to Use Google's New Metatags to Protect Original Content
  In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches. Google's ...
  Google, Search Engine Marketing, Web Content
• Three Expert Tips for Boosting Your B2B Social-Media Outreach
  You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Web Content
• Three Basic SEO Tips to Boost Website Visibility
  So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
  Search Engine Marketing, SEO, Web Content, Websites
• Four Steps to SEO-Friendly Content
  "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
  Keywords, Search Engine Marketing, SEO, Web Content
• How to Build a Content Time Bomb
  When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  Keywords, Small Business, Targeting, Web Content
• Three Brilliant Lessons From Gilt.com
  "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  Creativity, E-Commerce, Small Business, Web Content
• Improve Your Website by Removing These Four Things
  Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
  Small Business, Web Content, Website Design
• Four Things Writers and Editors Need to Know About SEO
  When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  Search Engine Marketing, SEO, Web Content, Writing
• Three Things You Need To Know About Website Design
  Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  Customer Engagement, Small Business, Web Content, Website Design
• Four Ways to Be an Indispensable Resource to Prospects
  "One of today's hottest B2B marketing topics, along with social media, is content," writes Susan Fantle in a guest post at Marketfish. And if you want your content marketing program ...
  B2B Marketing, Lead Generation, Web Content
• Trust Me on This
  "Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's ...
  B2B Marketing, Sales, Web Content
• Tech Web Copy: Easy Does It
  Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
  High-Tech Marketing, Marketing Tips, Sales, Web Content, Web Copy
• You Can Climb This Pyramid
  Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  Keywords, Search Engine Marketing, Web Content, Website Design
• Yoo-Hoo! Over Here!
  Write good content, you might assume, and the visitors will come. Or will they? "You'd better have more of a strategy than that," says Ian Lurie at the Conversation Marketing ...
  Keywords, Marketing Analytics, Web Content
• I Prefer a Smooth Blend
  To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  Search Engine Marketing, Social Media, Web Content, Writing
• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  Customer Engagement, Sales, Small Business, Web Content, Writing
• Searchers to Subscribers to Fans
  "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  Community, RSS, Search Engine Marketing, Web Content, Websites
• Think of It as Home Improvement
  "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
  B2B Marketing, Landing Pages, Sales, Web Content, Websites