Websites

Topics » Articles » Websites

• Three Basic SEO Tips to Boost Website Visibility
  So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As ...
  Search Engine Marketing, SEO, Web Content, Websites
• Three Things You Can Learn From Groupon
  If you live in the United States or Canada, there's a chance you've used Groupon to receive discounts on a variety of products and services. "Since launching in November 2008, ...
  Customer Loyalty, Small Business, Websites
• A Smart Three-Step Process for Responding to Prospects
  Lead-gen alert: B2B prospects are "sick and tired of the sneaky ways being used to get their information so a salesperson can 'help' them," writes Dale Underwood in a post ...
  B2B Marketing, Lead Generation, Sales, Websites
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  Search Engine Marketing, Website Design, Websites
• Put Your Website in the Lead
  "Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at ...
  Lead Generation, Web Copy, Websites
• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  CRM, Customer Behavior, Customer Engagement, Websites
• First of All, Don't Suck
  "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...
  Marketing Analytics, Website Design, Websites
• Logging in
  "Say you want to find every page on your site that received zero visitors from organic search in the past 2 years," says Ian Lurie at the Conversation Marketing blog. ...
  Marketing Analytics, SEO, Websites
• The ROI on Your 404
  When a visitor tries to access outdated content at your website—say, through an old bookmark—she'll land on a 404 page that explains that the page no longer exists. Most companies ...
  Customer Behavior, Marketing Analytics, Websites
• ¿Habla Español?
  Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
  Hispanic Marketing, Marketing Analytics, Websites
• Cut the Loopholes
  Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
  Blogging, Customer Satisfaction, Promotions, Small Business, Websites
• No Escapin' This
  Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
  New Media, Small Business, Social Media, Websites
• Cheer-in the Holidays!
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  Creativity, E-Commerce, Email Marketing, Websites
• Till Death Do Us Part
  If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a ...
  Customer Relationships, Small Business, Websites
• Searchers to Subscribers to Fans
  "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  Community, RSS, Search Engine Marketing, Web Content, Websites
• Viral, Shpiral
  You've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...
  Creativity, Small Business, Videos, Websites, YouTube
• The Truth Hurts
  On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  Customer Engagement, High-Tech Marketing, Interactive Marketing, Sales, Websites
• Think of It as Home Improvement
  "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
  B2B Marketing, Landing Pages, Sales, Web Content, Websites
• Shall We Morph?
  Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  Customer Behavior, E-Commerce, Website Design, Websites
• Ready for Your Close-up?
  In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  Creativity, Email Marketing, Videos, Websites