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Testimonials: How-to articles covering the latest marketing tactics, tips, and strategies.
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Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
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Social Video Marketing Tips for Small Businesses [Infographic]Laura ForerVideos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
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Three Ways to Turn Your YouTube Subscribers Into CustomersPeter DulayVideo plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into ...
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What Makes a Great 'About Us' Page [Infographic]Laura Forer"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to ...
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Five Habits of Highly Effective CGC MarketersKristen StraussAt the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
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11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi MedhiThe appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
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How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark BabbittWe now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
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How to Boost Your Content Marketing With Social Proof: Customer ReviewsBy harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
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Four Steps to Influencing Customers With a Smart UGC CampaignLesley VosPeople's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
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The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That IsBarry FeldmanStar ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
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