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Snapchat: How-to articles covering the latest marketing tactics, tips, and strategies.
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Teens' Favorite Social Networks, Fashion Brands, and RestaurantsAyaz NanjiSnapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
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The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura ForerIf you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
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Social Media Use in 2018: Platform, Age, and Visit TrendsAyaz NanjiYouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
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#SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This WeekChristian NeriFacebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement ...
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Seven Considerations for Your New Business's Social Media StrategyAmelia WillsonCreating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
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Social Video Marketing Tips for Small Businesses [Infographic]Laura ForerVideos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
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What's New in Video Marketing? Trend Predictions for 2018 [Infographic]Laura ForerVideo marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy ...
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#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian NeriYour social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
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#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This WeekChristian NeriFacebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to ...
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#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This WeekChristian NeriWhy you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a ...
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How-to Articles
Taking a Page From Consumer Marketing: Building Meaningful ... by Madhu Balakrishnan
Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI ... by Joe Warnimont
Four Shifts in B2B Decision-Making and What Marketers Must Do to ... by Chris Leger
Four UX Fixes to Help You Boost Your SEO by Atul Jindal
Why 'Mad Men' Ideas Still Work—and When They Fall Short by Michelle Stansbury