Brand Ambassadors

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• The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
  Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
  Brand Ambassadors, Customer Experience, Customer Relationships, Customer Service, Management, Public Relations
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word-of-Mouth
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word-of-Mouth
• Four Ways to Gather Intel via Twitter
  "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  Brand Ambassadors, Keywords, Marketing Analytics, Measurement, Twitter
• Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult BrandKimberly Smith
  Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
• 10 Tips for Building Customer LoyaltyChintan Bharwada
  Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently ...
  Brand Ambassadors, Branding, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Twitter 101: Seven Tips for Effective MarketingRobert Gourley
  To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; ...
  Brand Ambassadors, Brand Positioning, Links, Marketing Strategy, Marketing Tips, Twitter
• Brand Control to Major Tom: The New Rules of Brand ManagementRoger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ...
  Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• How Nike Women's Marathon Wins the Gold in Marketing to WomenMarti Barletta
  This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon. Yes, it's still 26.2 miles of courage and pain, but this ...
  Brand Ambassadors, Branding, Women, Word-of-Mouth
• The CFO as Brand Ambassador? It's Possible, and Here's HowStuart Itkin
  Kronos had an obvious identity problem that clearly impacted its sales performance, so getting support from the executive suite for a branding initiative should have been a slam-dunk. Except not ...
  Brand Ambassadors, Brand Awareness, Brand Positioning, Branding, Customer Engagement, Sales
• A Mickey Mouse Approach to Customer ServicePaige Booth
  What does Mickey Mouse have to do with higher education? Several administrators from St. Edward's University found themselves pondering that unusual question several years ago as they filed into a classroom ...
  Brand Ambassadors, Customer Experience, Customer Service, Marketing Inspiration
• How to Promote Your Book to the Top of the NY Times Best Sellers ListEric Gruber
  Brand Ambassadors, Collaboration, Customer Experience, Customer Relationships
• Wired for Winning LoyaltyJill Griffin
  Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word-of-Mouth
• How to Manage and Measure the Word of Mouth RevolutionJustin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and ...
  Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word-of-Mouth
• How NOT to Launch a New ProductJoan Schneider
  Successfully launching new products gets tougher every year. In the past decade, the number of new consumer products hitting the shelves has skyrocketed by 59 percent, making it much more ...
  Brand Ambassadors, Collaboration, Management, Marketing Tips, Product Marketing, Word-of-Mouth
• Brands, Millennials and UniversitiesJoseph Benson
  How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying behaviors?
  Brand Ambassadors, Brand Positioning, Branding, Social Networking