Brand Ambassadors

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• Five Steps to Using Employee Advocacy to Drive Brand EngagementPushpa Ithal
  Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
  Brand Ambassadors, Engagement, Social Media
• Top Influencer Marketing Trends of 2017 [Infographic]Laura Forer
  The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.
  B2C, Brand Ambassadors, Brand Management, Influencer Marketing, Marketing Strategy
• These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger Sametz
  To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Marketing Strategy
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• The Lowdown on Social Media Influencers [Infographic]Laura Forer
  Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
  Blogging Strategy, Brand Ambassadors, Brand Management, Influencer Marketing, Public Relations
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
• What to Keep in Mind When You Measure Your Brand ValueAyodeji Onibalusi
  You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most.
  Advertising, Brand Ambassadors, Branding, Marketing Analytics, Measurement, Metrics
• Why You Need to Prep Employees Before They Go to the Social Media FrontlinesCarin Warner
  Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks.
  Brand Ambassadors, Brand Management, Facebook, Google+, Instagram, LinkedIn, Management, Social Media, Twitter
• Build Social Relationships With Influencer Marketing [Infographic]Verónica Jarski
  Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
  Brand Ambassadors, Customer Acquisition, Customer Relationships, Digital Marketing, Influencer Marketing, Social Media, Social Networking, User-Generated Content, Word-of-Mouth
• How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
  Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement
• Empower Your Indirect-Sales MarketersDan Hawtof
  You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. ...
  Brand Ambassadors, Channel Marketing, Customer Engagement, Digital Marketing, Sales, Technology
• Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build CredibilityInga Johnson
  For years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They should've used non-celebrity micro-influencers instead.
  Brand Ambassadors, Brand Management, Branding, Customer Evangelists, Marketing Strategy, Word-of-Mouth
• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryLauren Jung
  Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
  Blogging Policy, Blogging Strategy, Brand Ambassadors, Brand Management, Brand Positioning, Branding, Content, Content Strategy, Digital Marketing, Instagram, Product Management, User-Generated Content, Websites, Word-of-Mouth
• Marketers' Biggest Challenges With Social InfluencersAyaz Nanji
  Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
  Brand Ambassadors, Marketing Challenges, Research Summaries, Social Media, Social Networking, Survey Data
• Five Mighty Good Reasons to Have a Champion ProgramJoan Babinski
  The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever.
  B2B Marketing, Brand Ambassadors, Branding, Customer Evangelists, Customer Relationships, Sales
• Five Reasons Customers Pay More Attention to Influencers Than Your Display AdsLyle Stevens
  Incorporating tried-and-true word-of-mouth marketing concepts into digital marketing is far more effective than just using display ads. Here are five reasons why.
  Brand Ambassadors, Customer Engagement, Customer Relationships, Social Media, Word-of-Mouth
• Five Campaigns That Demonstrate the Power of Influencer MarketingLauren Jung
  When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just ...
  Brand Ambassadors, Community, Customer Evangelists, Customer Relationships, High-Tech Marketing, Social Media, Word-of-Mouth
• UGC Can Strengthen the Relationship Between Your Social Media and Content MarketingJake Athey
  The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
  Brand Ambassadors, Content, Content Marketing, Social Media, Videos
• The Most Influential Candy Brands on Twitter [Infographic]Verónica Jarski
  In the spirit of Halloween, we're looking at the most influential candy brands on Twitter. How does your favorite fare?
  Brand Ambassadors, Brand Loyalty, Social Media, Twitter
• The Profile and Value of a Brand EnthusiastAyaz Nanji
  Brand loyalty tends to be less correlated with broad demographic segments—such as age or income—and more linked to product quality and relevant messaging, according to a recent report from StrongView.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Research Summaries