Brand Ambassadors

Topics » Articles » Brand Ambassadors

• Why You Should Use In-Person Events to Foster Customer RelationshipsTim Raybould
  Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Loyalty, Customer Relationships
• Your Essential Guide to Brand Integration on YouTube [Infographic]Verónica Jarski
  Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
  Advertising, Brand Ambassadors, Brand Awareness, Content, Customer Engagement, Product Marketing, Videos, YouTube
• Community Trolls: Types, Motivations, and SolutionsDan Sullivan
  Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
  Brand Ambassadors, Brand Loyalty, Community, Community Management, Corporate Communications, Customer Behavior, Customer Communications, Customer Evangelists, Customer Loyalty, Customer Relationships, Public Relations, Social Media
• Top 10 Tips for Using a Celebrity SpokespersonDarcy Bouzeos
  We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, ...
  B2C, Brand Ambassadors, Campaign Management, Hiring Outside Resources, Marketing Tips, Nonprofits, Public Relations, Tradeshows/Events, Word-of-Mouth
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• Events Can Help Turn Customers Into PromotersBetsy Zikakis
  Events provide an opportunity to interact with your most loyal customers. Find out why you should seize those opportunities to convert such customers into promoters for your company or product.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Marketing Strategy, Referrals, Word-of-Mouth
• Tips for Working With Blogger Advocates [Infographic]Verónica Jarski
  Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
  Blogging, Blogging Strategy, Brand Ambassadors, Brand Loyalty, Social Media
• Eight Traits of a Loved Company [Visual Sketchnotes]Verónica Jarski
  What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company.
  Brand Ambassadors, Brand Loyalty, Brand Management, Content Marketing, Customer Loyalty, Customer Relationships
• Personal Branding Trends for 2014 (Part 1)William Arruda
  Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year ...
  Brand Ambassadors, Career Management, Content Marketing, Digital Theory, Personal Branding, Social Media, Social Networking, Videos
• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• How Retailers Can Use Video for E-CommerceMike Molinari
  For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in ...
  B2C, Brand Ambassadors, Content, Customer Engagement, Retail Marketing, Videos, Web Content
• Brand Love for the Long Haul: Five Tips for Lasting Connections With CustomersChristina Papale
  To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ...
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer Loyalty, Customer Relationships
• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Positioning
• Seven Rebranding Lessons Learned: A Road Map From a Newly Merged CompanyMark Durrett, Alicia Smith
  Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Insight, Feedback, Positioning, Technology, Value Propositions
• Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
  Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
  Brand Ambassadors, Community, Community Management, Customer Engagement, Customer Relationships, Research Summaries, Social Media, Word-of-Mouth
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook