Case Studies

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• Case Study: Why Targeting by Level of Engagement WorksBecca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
  Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• A Case Study in Landing Page Optimization: How to Double the Impact of Your BudgetBob Hebeisen
  Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
  Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
• B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]Michael Harris
  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic ...
  B2B Marketing, Case Studies, Sales
• How to Improve Your Conversion Rate (A Case Study Approach)Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
  Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two MonthsKimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that ...
  Attribution Modeling, Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• Case Study: How One Company More Than Doubled Customer ReferralsKimberly Smith
  Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...
  Case Studies, Customer Engagement, Referrals, Word-of-Mouth
• A Brief History of Content Marketing [Slide Show]Daniel Kuperman
  Think content marketing is something new? Not even close. It's been a staple in the marketer's toolbox for ages. Here is a brief retrospective of some successful uses of content ...
  Case Studies, Content, Content Marketing
• How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace YouMichael Harris
  Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to ...
  Case Studies, Content, Customer Behavior, Sales
• Despicable Them: Rising Above a Rotten ReputationKimberly Smith
  Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
  Brand Equity, Case Studies, Content, Creativity, Keywords, Reputation Management, SEO, Social Media
• Three Steps to Getting B2B Client Endorsements
  There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  B2B Marketing, Case Studies, Content, Customer Relationships
• Why Customers Might Want to Pick Up Online Orders at Your Store
  Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
  Case Studies, E-Commerce, Small Business
• Case Study: How Olympus Spurred Product Awareness and Sales With Augmented RealityKimberly Smith
  Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let ...
  Augmented Reality, Brand Awareness, Case Studies, Customer Acquisition, Customer Engagement, Product Marketing, Social Media
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful ProgramsPaul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens ...
  B2B Marketing, Case Studies, Marketing Tips, Social Media
• Why You Should Use Engagement Metrics to Guide Your MessagingJay Krall
  How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can ...
  Case Studies, Customer Evangelists, Marketing Tips, Measurement, Metrics, Public Relations, Social Media
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• Case Study: How One Company's Thought-Leadership Content Is Driving New Business, ExposureKimberly Smith
  Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
• Sales and Social Media—Measuring the ROIJoan Curtis, Barb Giamanco
  Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.
  Case Studies, Content Marketing, Lead Generation, Measurement, ROI, Sales, Social Media
• Bambi vs. Godzilla: How to Work With Very Big ClientsMatthew Stibbe
  Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way ...
  Case Studies, Hiring Outside Resources, Marketing Tips, Small Business
• How Miracle-Gro Uses Email to Grow Offline Sales
  "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  Case Studies, Customer Satisfaction, E-Commerce, Email Marketing
• Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult BrandKimberly Smith
  Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.