Case Studies

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• How to Write Exceptional Case Studies: Five Interview TipsMichael Saba
  An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
  Case Studies, Content, Writing
• Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]Laura Forer
  Are you familiar with "progressive Web apps"? Today's infographic gives the lowdown on what this relatively new type of mobile experience is and shares how brands have used it to ...
  Case Studies, Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Websites
• 119 Facts About Email Marketing [Infographic]Laura Forer
  Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
  Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
• Convert More Leads Into Sales With These Five Email Follow-Up CampaignsNathaniel Cheung
  Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use ...
  Case Studies, Customer Acquisition, Email, Email Campaigns, Email Marketing, Lead Nurturing, Sales
• The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer StoriesAlex Moscow
  Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology ...
  B2B Marketing, Case Studies, Content, Content Marketing, Customer Behavior, Sales
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
• How to Elicit and Use Employee Stories in Your Content MarketingRyan Michael McDonald
  There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for ...
  Brand Positioning, Case Studies, Content, Content Marketing, Positioning, Testimonials, Web Content, Writing
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• The Do's and Don'ts of Writing a Customer Case Study [Infographic]Verónica Jarski
  Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
  Case Studies, Content, Content Marketing, Copywriting, Creativity, Customer Insight, Writing
• Five Tips for Writing Case Studies That Aren't Boring as HellThomas J. Armitage
  Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
  Case Studies, Content Marketing, Lead Generation, Testimonials, Web Content, Writing
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
  Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
  Case Studies, Customer Engagement, Customer Relationships, Market Research, Marketing Tips, Sales
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Five Tips for Case-Study Videos That Get Results
  We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
  Case Studies, Content, Customer Engagement, Social Media
• Four Typical Weaknesses of Case Studies [Slide Show]Christian Gulliksen
  Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful ...
  Case Studies, Research, Writing
• Case Study: One Company's Clever Approach to Turning Online Transactions Into Social ExperiencesKimberly Smith
  Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
  Case Studies, Landing Pages, Online Marketing, Personalization, Testimonials, Twitter
• Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
  Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media