Digital Theory

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• Five Trends B2B Marketers Need to Understand to Succeed in 2012Chris Chariton
  What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect ...
  B2B Marketing, Content, Digital Theory, Email Marketing, Marketing Tips, Online Marketing, Social Media
• Seven Tablet and Mobile Trends to Expect in 2012Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  Consumer Electronics, Customer Experience, Digital Theory, E-Commerce, Forecasts, Mobile Marketing, Smartphones, Social Networking, Website Design
• Social Media Trends With Benefits in 2012
  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  Digital Theory, Marketing Budgets, Marketing Strategy, Social Media
• Content Marketing Trends for 2012: What's in and What's OutPawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and ...
  B2B Marketing, Branding, Channel Marketing, Content Marketing, Digital Theory, Forecasts, Marketing Strategy, SEO
• Personal Branding Trends for 2012 (Part 2)William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand ...
  Career Management, Digital Theory, Forecasts, Personal Branding, Social Networking, Videos
• Personal Branding Trends for 2012 (Part 1)William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
  Career Management, Digital Theory, Forecasts, Logos, Personal Branding, Social Media
• The Email Marketer's Success Kit: Five Trends for 2012Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to ...
  Digital Theory, Email Campaigns, Email Marketing, Marketing Tips, Personalization
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory
• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  Customer Engagement, Digital Theory, Marketing Plans, Mobile Marketing
• Four Event Marketing Predictions for 2012Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make ...
  Digital Theory, Forecasts, Mobile Marketing, Smartphones, Social Media, Tradeshows/Events, Videos
• Top 5 Marketing Trends for 2012Joe Cordo
  As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to ...
  Channel Marketing, Digital Theory, Forecasts, Marketing Analytics, Marketing Automation
• 2012 Content Marketing Benchmarks, Budgets, and Trends
  Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
  B2B Marketing, Content, Content Marketing, Digital Theory, Marketing Budgets
• 12 Marketing Predictions for 2012Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  Customer Engagement, Digital Theory, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would IgnoreTom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  Chief Marketing Officer, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Social Media
• Creating an Interactive Experience: Trends in Email, Mobile, and Social MarketingLen Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ...
  Digital Theory, Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media
• Five Reasons Why Quora Matters to MarketersNiel Robertson
  Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community ...
  Community, Content, Digital Theory, Social Media, User-Generated Content
• Seven SMB Marketing Trends for 2011Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here ...
  Advertising, Digital Theory, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Five B2B Trends in Content, Social Media in 2011Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some ...
  B2B Marketing, Content, Creativity, Customer Engagement, Digital Theory, Smartphones, Social Media, Videos
• Five Important B2B Marketing Trends in 2011Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers ...
  B2B Marketing, Channel Marketing, Content, Digital Theory, Forecasts, Market Research, ROI, Social Media, Videos
• Five Reasons Virtual Support Will Supplant HumanMark Gaydos
  The robots are here to help. Whether in the future you'll be tucked into bed by a robot is uncertain, but what is certain is that sometime in the ...
  Customer Service, Digital Theory, Forecasts, Websites