Digital Theory

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• Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkimAngela Natividad
  This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving ...
  Digital Marketing, Digital Theory, Facebook, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkimAngela Natividad
  This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn ...
  Digital Marketing, Digital Theory, Facebook, LinkedIn, Online Marketing, Social Business, Social Media, SocialSkim
• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, Community Management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• 2012's Top Lessons for B2B MarketersJesse Noyes
  I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Digital Marketing, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, Marketing Automation
• #SocialSkim: Social Media Update, Week of December 17, 2012Angela Natividad
  Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, ...
  Advertising, Digital Theory, Facebook, Google, Pinterest, Social Media, SocialSkim, Twitter, Videos
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media, Writing
• Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
  Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
  B2B Marketing, Content Marketing, Digital Marketing, Digital Theory, Direct Marketing, Integrated Marketing, Marketing Strategy, Measurement, Mobile Marketing, PPC Campaigns, Sales
• Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
  Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
  Digital Theory, Forecasts, Market Research, Measurement, Metrics, ROI
• Driving Direct Sales With Social MediaDavid Klein
  Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
  Benchmarking, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Theory, Direct Marketing, Marketing Automation, Sales, Social Media
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content, Websites
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Professional vs. Personal: The Social Media Mindset DivideLenna Garibian
  Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but ...
  Customer Behavior, Digital Theory, Facebook, LinkedIn, Pinterest, Research Summaries, Social Networking, Twitter
• Six Trends That Are Transforming Retail [Slide Show]Christian Gulliksen
  In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
  Customer Relationships, Digital Theory, E-Commerce, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Online Marketing, Testimonials
• Are You Ready for the Brave New World of Converged Media? [Slide Show]Christian Gulliksen
  We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them ...
  Advertising, Content Marketing, Customer Behavior, Digital Theory, Integrated Marketing, Marketing Strategy, Public Relations, Websites, White Papers
• Social Is Shifting Beyond Marketing
  Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
  Brand Management, Community Management, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory, Research Summaries, Social Business, Social Media
• 2012 Online Video Marketing Benchmarks and Trends
  Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together, according to a ...
  Advertising, Digital Theory, Research Summaries, Television, Videos
• Key Mobile Marketing Stats and Trends for 2012
  The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable ...
  Consumer Electronics, Content, Digital Theory, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking
• Four Email Marketing Trends That Remain Strong
  If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But ...
  Digital Theory, Email Marketing, Marketing Tips, Personalization, Targeting