Digital Theory

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• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time MachineAngela Natividad
  Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1James George
  No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Positioning, Product Management
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine
• #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform UpdatesAngela Natividad
  Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF ResumesAngela Natividad
  Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!Angela Natividad
  See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, ...
  Advertising, B2C, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Pinterest, Retail Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!Angela Natividad
  Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!Angela Natividad
  Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google Analytics, LinkedIn, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...Ali Behnam
  The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in ...
  Data, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, Multichannel Marketing
• Personal Branding Trends for 2014 (Part 1)William Arruda
  Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year ...
  Brand Ambassadors, Career Management, Content Marketing, Digital Theory, Personal Branding, Social Media, Social Networking, Videos
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter
• #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram HighlightsAngela Natividad
  It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Pinterest, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, MoreAngela Natividad
  It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Metrics, Mobile Marketing, Nonprofits, Social Media, Social Networking, SocialSkim
• Eight Qualities Employers Will Look for in Digital Marketers in 2014Jerry Bernhart
  Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, expect employers in 2014 to put increasing emphasis ...
  Career Management, Digital Marketing, Digital Theory, Online Marketing