Email Marketing

Topics » Articles » Email Marketing

• Four Ways to Take Control of Your Copywriting Process
  Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
  Copywriting, Email Marketing
• Why You Should Integrate Online Marketing and Direct MailJoy Gendusa
  It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could ...
  Direct Marketing, Email Marketing, Google, Integrated Marketing, Landing Pages, Online Marketing, Print Collateral
• B2B Email Marketing Best-Practices and Trends
  Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more ...
  B2B Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Budgets, Research Summaries
• Advanced Email Segmentation
  If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
  B2B Marketing, Email Marketing, Lead Generation, Segmentation
• Picture This: Acquisition Email That's More VisualEric Didier
  Looking at the evolution of social media over the last few years, you can plainly see that it's now being driven by imagery. Consider Facebook's Timeline (and its acquisition of ...
  Customer Acquisition, Email, Email Lists, Email Marketing, Landing Pages
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation
• Email Marketing Sender Reputation Benchmarks and Trends
  Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations ...
  Email Deliverability, Email Hygiene, Email Marketing, Research Summaries
• Online Seniors Integrating Technology Into Their Lives
  Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they ...
  Advertising, Email Marketing, Facebook, Research Summaries, Social Networking, Websites
• Four Tips for a Stronger Call to Action
  If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
  Content, Customer Engagement, Email, Email Marketing
• Do You Still Email Like It's 1999?
  "Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Measurement
• Let's Make a Deal on Daily DealsBertrand Van Overschelde
  The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and ...
  Customer Behavior, Email Marketing, Local Marketing, Pricing, Promotions
• US Companies Unprepared for Canada's New Anti-Spam Act
  In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
  CAN-SPAM, Email Lists, Email Marketing, Research Summaries, Social Media
• 12 Ways to Strengthen Your Call to ActionLeigh Dow
  Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls ...
  Customer Behavior, Email Marketing, Email Subject Lines, Writing
• An Email Metrics Primer for the Novice
  In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
  Email Deliverability, Email Marketing, Metrics
• Writing a Better Call to ActionTara Hornor
  The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that ...
  Customer Behavior, Email Marketing, Sales, Writing
• Three Email Copywriting Tips for Non-Pros
  Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
  Copywriting, Email Campaigns, Email Marketing
• P.S. Five Tips to Increase Email Click-Through RatesSid Smith
  The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks ...
  Copywriting, Direct Marketing, Email, Email Marketing, Writing
• Why Inactive Subscribers Might Be Just Fine
  According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is ...
  Customer Behavior, Email, Email Hygiene, Email Lists, Email Marketing
• Email Like It's 2012, Not 1999Karen Talavera
  No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Metrics
• The Importance of a Welcome Campaign
  When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of ...
  Customer Engagement, Email Campaigns, Email Marketing