Email Marketing

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• Mobile Email Benchmarks by IndustryAyaz Nanji
  Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according ...
  Benchmarking, Email, Email Marketing, Mobile Marketing, Research Summaries
• How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
  First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
  B2C, Content, Customer Engagement, Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Writing
• Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Jarski
  Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
  Customer Behavior, Customer Engagement, Digital Marketing, Email, Email Marketing, Sales, Word-of-Mouth
• How Mobile Consumers Engage With Promotional EmailsAyaz Nanji
  Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• How Email Blacklists Affect Marketing Campaigns [Infographic]Ayaz Nanji
  Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]Ayaz Nanji
  Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but ...
  CAN-SPAM, Digital Marketing, Email, Email Marketing, Research Summaries
• Marketing Email Benchmarks: Open Rates, CTRs, Device TrendsAyaz Nanji
  Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• How Mobile Readers Interact With Marketing EmailsAyaz Nanji
  Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• Four Email Marketing Tips to Help You Get the Most Out of GmailEdward Touw
  Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
  Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines, Google, Google+, Retail Marketing
• How to Win Back Inactive Email SubscribersAyaz Nanji
  The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Subject Lines, Research Summaries
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• The Top-Rated Marketing Automation ProductsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Email Marketing, Integrated Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Research Summaries, Small Business, Technology
• 34% of Marketers Did Not Have a Documented Plan Last YearAyaz Nanji
  Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.
  Email, Email Marketing, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• Three Email Marketing Improvement Challenges for 2014Karen Talavera
  With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Marketing, Engagement
• The Unbundling of Email Deliverability: What CMOs Need to KnowNoah Jessop
  Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
  Content, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Email Service Providers, High-Tech Marketing, Personalization
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• How to Craft the Perfect Email Subject LineDmitri Leonov
  Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Writing
• Email Design and Platform TrendsAyaz Nanji
  Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries