Six Tips for Mobile-Optimized Email MarketingKevin Gao
Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
Guide the New Buyer's Journey With Marketing AutomationAtri Chatterjee
Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
, Content Marketing
, Customer Acquisition
, Customer Insight
, Email Marketing
, Inbound Marketing
, Lead Generation
, Lead Nurturing
, Lead Scoring
, Marketing Automation
The Most Effective Email Subject Line LengthAyaz Nanji
Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from ...
The Most Commonly Used Email Marketing TacticsAyaz Nanji
The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.
Are You Doing Email Wrong? Just Four Steps to Increase SalesJoy Gendusa
Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via ...
Determining Subscriber Value: What's an Email List Member Worth?Karen Talavera
Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your ...
4Q13 Email Trends and BenchmarksAyaz Nanji
Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive.
Hail to the Chief... of Email Marketing [Infographic]Seamas Egan
On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts.
How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]Verónica Jarski
What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
Email Marketing Tactics: What Worked (and What Didn't) in 2013Ayaz Nanji
Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
Which Devices Are B2C Marketing Emails Opened On?Ayaz Nanji
Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.
Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?Dela Quist
Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same?
Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday DeliversAyaz Nanji
Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on ...
How Marketing and IT Can Work TogetherErik Severinghaus
As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering ...
Eight Steps to Setting Up a Successful Email Marketing Welcome SeriesBen Liau
Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers ...
Your Email Marketing as Cinderella: Treat It Like a Princess, Not a ServantKaren Talavera
How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes a season of Downton-Abbey seem like a child's fairy ...
Email Subject Lines: Words and Tactics That Boost Open RatesAyaz Nanji
Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent ...
How Gmail's Tab Feature Has Changed Email Metrics and User BehaviorAyaz Nanji
Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they ...
What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]Verónica Jarski
In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's ...
Animated GIFs in Email: Three Great Examples and Five Quick TipsEmily Konouchi
Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make ...