Email Marketing

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• Six Tips for Mobile-Optimized Email MarketingKevin Gao
  Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Smartphones
• Guide the New Buyer's Journey With Marketing AutomationAtri Chatterjee
  Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
  Content, Content Marketing, Customer Acquisition, Customer Insight, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• The Most Effective Email Subject Line LengthAyaz Nanji
  Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from ...
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• The Most Commonly Used Email Marketing TacticsAyaz Nanji
  The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.
  Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• Are You Doing Email Wrong? Just Four Steps to Increase SalesJoy Gendusa
  Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via ...
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines
• Determining Subscriber Value: What's an Email List Member Worth?Karen Talavera
  Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your ...
  Content Marketing, Customer Acquisition, Data, Email, Email Campaigns, Email Marketing, Measurement, Metrics, Search Engine Marketing, Social Media
• 4Q13 Email Trends and BenchmarksAyaz Nanji
  Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive.
  Benchmarking, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries
• Hail to the Chief... of Email Marketing [Infographic]Seamas Egan
  On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts.
  Customer Engagement, Customer Insight, Customer Loyalty, Customer Relationships, Email, Email Campaigns, Email Marketing
• How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]Verónica Jarski
  What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
  B2B Marketing, Customer Behavior, Email Marketing, Sales
• Email Marketing Tactics: What Worked (and What Didn't) in 2013Ayaz Nanji
  Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• Which Devices Are B2C Marketing Emails Opened On?Ayaz Nanji
  Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.
  B2C, Digital Marketing, Email, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?Dela Quist
  Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same?
  Customer Behavior, Email, Email Campaigns, Email Marketing, Google+
• Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday DeliversAyaz Nanji
  Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on ...
  Digital Marketing, Email, Email Marketing, Research Summaries
• How Marketing and IT Can Work TogetherErik Severinghaus
  As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering ...
  Collaboration, Email, Email Marketing, Management, Personalization, Technology
• Eight Steps to Setting Up a Successful Email Marketing Welcome SeriesBen Liau
  Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers ...
  Digital Marketing, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Service Providers
• Your Email Marketing as Cinderella: Treat It Like a Princess, Not a ServantKaren Talavera
  How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes a season of Downton-Abbey seem like a child's fairy ...
  Career Management, Email, Email Campaigns, Email Marketing, Metrics, ROI
• Email Subject Lines: Words and Tactics That Boost Open RatesAyaz Nanji
  Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Interactive Marketing, Research Summaries
• How Gmail's Tab Feature Has Changed Email Metrics and User BehaviorAyaz Nanji
  Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they ...
  Customer Behavior, Digital Marketing, Email Campaigns, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries
• What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]Verónica Jarski
  In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's ...
  Career Management, Email, Email Marketing, Marketing Challenges, Social Media, Websites
• Animated GIFs in Email: Three Great Examples and Five Quick TipsEmily Konouchi
  Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make ...
  Content, Creativity, Email, Email Campaigns, Email Marketing, Engagement, Humor