Email Marketing

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• Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?Dela Quist
  In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and the addition of email-style advertising. Here's what you need ...
  Email, Email Deliverability, Email Marketing, Email Service Providers, Facebook, Google
• Email Marketers, Start Thanking Google for the New Gmail InterfaceKevin Senne
  Over the past few weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it's delivering a "spammy" experience for users, while others are sounding ...
  Email, Email Deliverability, Email Marketing, Email Service Providers
• Email Open and Click Behavior by Gender and IncomeAyaz Nanji
  Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by ...
  Customer Behavior, Demographics, Digital Marketing, Email, Email Marketing, Research Summaries, Segmentation
• An Email Marketing Conundrum: Permission vs. ForgivenessKaren Talavera
  You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate ...
  Customer Communications, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Email Newsletter Benchmarks: Open Rates, CTRs, Subject LinesAyaz Nanji
  Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Newsletters, Research Summaries
• The Impact of Gmail's New Tabs Feature on Email Read RatesAyaz Nanji
  The rollout of Gmail’s new Tabs feature, which organizes inbound messages by category, has not significantly affected how many marketing emails most consumers read, according to a recent study.
  Digital Marketing, Email, Email Marketing, Google, Interactive Marketing, Research Summaries
• Email Best-Practices for Developing and Maintaining Crucial Customer RelationshipsKevin Gao
  Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.
  Customer Acquisition, Customer Relationships, Customer Retention, Email, Email Campaigns, Email Marketing, Segmentation
• Marketers Struggling With Social and Relationship DataAyaz Nanji
  Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household ...
  B2C, Big Data, Email Marketing, Marketing Strategy, Research Summaries, Segmentation, Survey Data
• 22% of Opt-in Emails Not Reaching InboxesAyaz Nanji
  Nearly a quarter (22%) of opt-in marketing emails never made it consumers' inboxes in the first half of 2013, according to a recent study by Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• Five Ways to Minimize Email List UnsubscribesKaren Talavera
  A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take ...
  Customer Behavior, Customer Communications, Customer Retention, Direct Marketing, E-Commerce, Email, Email Lists, Email Marketing, Permission Email Marketing
• Marketers Struggling With Real-Time PersonalizationAyaz Nanji
  Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.
  Big Data, Digital Marketing, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries
• The Email Marketing Holiday Calendar [Infographic]Verónica Jarski
  Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December.
  Advertising, Customer Behavior, Customer Engagement, Email, Email Marketing, Marketing Strategy, Marketing Tips, Retail Marketing
• The Most (and Least) Effective Keywords in Email Subject LinesAyaz Nanji
  Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a ...
  Content Marketing, Copywriting, Customer Behavior, Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• Top 10 Ways to Improve Email Open RatesKevin Gao
  For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 ...
  Content, Email, Email Marketing, Email Subject Lines, Personalization, Writing
• Email and Search Deliver More Customers Than Social MediaAyaz Nanji
  Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
  Customer Acquisition, Digital Marketing, E-Commerce, Email, Email Marketing, Facebook, Research Summaries, Search Engine Marketing, Twitter
• Holiday Email Campaigns: Global Trends and BenchmarksAyaz Nanji
  The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Experian Hitwise Data, Research Summaries
• Which Emails Get Rescued From Spam FoldersAyaz Nanji
  Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return ...
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
  Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
  Customer Behavior, Digital Marketing, Email, Email Marketing, Personalization, Research Summaries
• Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
  Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The Impact of Contests on Email Leads [Infographic]Ayaz Nanji
  Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.
  Email, Email Marketing, Lead Generation, Research Summaries