2012 State of Online Video [Infographic]Verónica Jarski
The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in ...
Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
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Why Email Marketing Still Matters [Infographic]
Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. ...
Get More Green on Black Friday, Compliments of RemarketingAngel Morales
Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
Three Ways to Reactivate Lapsed Subscribers
"If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs.
"Instead of sitting ...
Five Easy Tricks to Get More Treats From Your B2B Contact DatabaseMaribeth Ross
"Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will ...
Is 'Free' Still a Dirty Word?
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
Best Times to Send Email for Opens and Click-Throughs [Infographic]
To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ...
Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers."
And yet, it's an old ...
Tech Marketing Budgets Under Pressure
Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
Three Email Marketing Tips From Seinfeld
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity.
"Although the show might not seem the ...
Nineteen (19!) Ideas for Growing Your Email ListHunter Boyle
What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality ...
Four Email Marketing Blunders
Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
Email Marketing + Social Media: 1 + 1 > 2 [Slide Show]Christian Gulliksen
Do you include social sharing buttons in email campaigns? If not, you're missing out on the exponential reach of your subscribers' personal and professional networks. It's not that they might ...
The Argument Against 'Do Not Reply'
"You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing ResultsAmanda Hinkle
It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing ...
Get Started on Your Holiday Marketing Checklist [Infographic]
As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll ...
How to Put Some Oomph Back in Your Email Campaigns
When everything's going well, it's easy to find yourself in an email-marketing rut.
Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
'No soup for you!' Email Marketing Lessons From SeinfeldDave Calibey, Sky Calibey
Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not ...
Pinterest: The Email Marketer's New OpportunityKristina Huffman
Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough ...