Email Marketing

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• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• Social Sharing Boosts Email Results [Infographic]Verónica Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media, Twitter
• Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
  Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
  Customer Behavior, Customer Engagement, Direct Marketing, Email, Email Marketing, Inbound Marketing, Measurement, Metrics, ROI, Segmentation
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, Research Summaries, ROI, Sales, Social Media
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Email Opens on Mobile Devices Close to Tipping PointVahe Habeshian
  Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile ...
  B2B Marketing, Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Retail Marketing, Smartphones
• Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
  Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
  Benchmarking, Email, Email Marketing, Facebook, Metrics, Nonprofits, Research Summaries, Social Media, Social Networking, Twitter
• The Evolution of Modern Marketing Automation [Infographic]Verónica Jarski
  To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.
  Customer Behavior, Customer Experience, Email Marketing, Inbound Marketing, Marketing Automation
• Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
  Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Mobile Marketing, Research Summaries
• Personalized Marketing Drives Buyer Readiness and SalesLenna Garibian
  Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales ...
  Customer Behavior, Customer-Centric, E-Commerce, Email, Email Marketing, Research Summaries, Sales
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation, Sales, Website Design
• How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
  Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
  B2B Marketing, Content, Customer Acquisition, Email, Email Lists, Email Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites
• Three Steps for Making (Big or Small) Data Work for MarketersRaj Kadam
  When pricey data tools are not an option, these few simple steps can help make data work for you by allowing you to derive insights that make the most impact ...
  Data, Email Marketing, Measurement, Metrics
• Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
  It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
  Customer Acquisition, Customer Experience, Customer Relationships, Direct Marketing, E-Commerce, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Online Marketing, Social Media, Targeting
• Seven Deadly Email Marketing Sins, and How to Avoid ThemJames Duval
  If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
  Copywriting, Email, Email Lists, Email Marketing, Metrics
• Optimize Email for Abandoned Carts [Slide Show]Christian Gulliksen
  Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up?
  Customer Behavior, Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines
• 2012's Top Lessons for B2B MarketersJesse Noyes
  I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Digital Marketing, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, Marketing Automation
• What Marketers Can Learn From a Gaming Company's Email TacticsDamian Borichevsky
  With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers ...
  Customer Engagement, Email, Email Campaigns, Email Marketing, Marketing Tips, Technology