Marketing Analytics

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• Predictive Analytics Has a Scaling Problem, and Bad Data Is to BlameJustin Gray
  Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.
  B2B Marketing, Big Data, Customer Behavior, Data, Digital Marketing, Marketing Analytics
• How to Make Progress on Your Marketing Excellence Journey [Infographic]Laura Patterson, Jerry Rackley
  What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Digital Marketing, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Thought Leadership
• Top Roadblocks to Better Collaboration Between Brands and AgenciesAyaz Nanji
  Executives say the biggest thing preventing better collaboration between brands and marketing agencies is a lack of useful reporting/metrics, according to a recent report from Oracle Marketing Cloud and Forbes ...
  Marketing Analytics, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Three Big Digital Analytics Mistakes That Marketers MakeJoshua Reynolds
  Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy.
  Data, High-Tech Marketing, Marketing Analytics, Marketing Challenges, Small Data
• Having a Data-Driven Marketing Program Helps You Crush the CompetitionRoseanne Luth
  Most marketers are just beginning to learn "data literacy." But marketers that know where data's coming from and how to wield that data to sell products will be far ahead ...
  Big Data, Content Strategy, Data, High-Tech Marketing, Marketing Analytics, Marketing Strategy, Technology
• How to Benchmark Your Marketing Performance Against Your Competition'sAnna Kayfitz
  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  Benchmarking, Data, Digital Marketing, Market Research, Marketing Analytics, Marketing Strategy, Social Listening, Websites
• Four Content Marketing Investments to Make This YearMatt Cooper
  As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, ...
  Content, Content Marketing, Content Strategy, Marketing Analytics, Marketing Strategy
• Account-Based Marketing Takes on Inbound: Which Will Win?Louis Gudema
  Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative.
  Account-Based Marketing, B2B Marketing, Business Intelligence, Customer Acquisition, Customer Engagement, Data, Lead Generation, Lead Nurturing, Marketing Analytics, ROI, Sales
• The Secret to Account-Based Marketing SuccessDoug Bewsher
  Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers.
  Account-Based Marketing, B2B Marketing, Customer Behavior, Customer Insight, Data, Marketing Analytics, Sales
• Seven Secrets That Help You Find Out Whether Your PR Works WellAly Saxe
  Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track your PR performance by using the right tools and best-practices—and ...
  Data, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Public Relations, ROI
• Five Tools to Help Marketers Make the Most of the Holiday Shopping SeasonMeera Murthy
  The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016.
  Customer Behavior, Customer Engagement, Data, Marketing Analytics, Marketing Strategy, Technology
• Unlock Mobile Advertising by Measuring the Real WorldJohn Busby
  Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the ...
  Advertising, Customer Acquisition, Customer Insight, Data, E-Commerce, Marketing Analytics, Measurement, Mobile Marketing, Personalization, Search Engine Marketing
• The Top-Rated Email Tracking Tools by MarketersAyaz Nanji
  Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals.
  Email, Email Marketing, Marketing Analytics, Research Summaries, Technology
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• Four Quick Tips for Becoming an Expert Predictive MarketerOmer Atun
  Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time.
  Big Data, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Metrics, Web Analytics
• Why Marketers Really Need to Know About Data ScienceMatt Diehl
  The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true.
  Big Data, Customer Insight, Data, Marketing Analytics, Metrics, Web Analytics
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• Marketers Need a Better Approach to Campaign Performance MetricsBonnie Crater
  Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using weighted campaign influence instead.
  Digital Marketing, Marketing Analytics, Measurement, Metrics, ROI, Sales
• The State of B2B Digital Marketing AnalyticsAyaz Nanji
  Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, Survey Data
• What Sales Pros Want From Product Management [Infographic]Verónica Jarski
  More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
  Career Management, Marketing Analytics, Product Management, Sales