Marketing Analytics

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• The Best Bang for Your Buck
  "According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a ...
  Marketing Analytics, Segmentation, Targeting
• How to Create Your Marketing Dashboard in Five Easy StepsLaura Patterson
  You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the ...
  Marketing Analytics, Marketing Dashboards, Marketing Tips, Measurement, Metrics
• Get Socialized
  "The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude ...
  Marketing Analytics, Measurement, Social Media
• First of All, Don't Suck
  "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...
  Marketing Analytics, Website Design, Websites
• The Benevolent Hacker
  "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen ...
  Creativity, Management, Marketing Analytics
• Logging in
  "Say you want to find every page on your site that received zero visitors from organic search in the past 2 years," says Ian Lurie at the Conversation Marketing blog. ...
  Marketing Analytics, SEO, Websites
• Stay or Go? You Tell Me.
  As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  Email Marketing, Marketing Analytics, Metrics
• Crossing the Channel
  "[I]n today's environment," writes Laura Patterson at MarketingProfs, "we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing ...
  Channel Marketing, Marketing Analytics, Measurement
• Headshot or Not?
  We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more ...
  Marketing Analytics, Marketing Smarter, Testing
• Let's Go Steady
  "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
  Customer Relationships, Market Research, Marketing Analytics
• Embracing Cross-Channel Analytics to Create a Competitive AdvantageLaura Patterson
  If you are using multiple channels and you want to understand both what's really working and enrich your customers' experiences with your organization, then you'll have to step into the ...
  Marketing Analytics, Marketing Tips, Measurement, Web Analytics
• Yoo-Hoo! Over Here!
  Write good content, you might assume, and the visitors will come. Or will they? "You'd better have more of a strategy than that," says Ian Lurie at the Conversation Marketing ...
  Keywords, Marketing Analytics, Web Content
• Are You Hot or Not?
  On a scale of one to 10, how would you rate your ability to measure the impact of your social-media initiatives? Be honest. Because if you're like the marketers who ...
  Marketing Analytics, Measurement, Metrics
• The ROI on Your 404
  When a visitor tries to access outdated content at your website—say, through an old bookmark—she'll land on a 404 page that explains that the page no longer exists. Most companies ...
  Customer Behavior, Marketing Analytics, Websites
• Ready, Aim, Market
  Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...
  Customer Behavior, Direct Marketing, Local Marketing, Marketing Analytics
• Do You Love Us?
  "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...
  Marketing Analytics, Measurement, Surveys
• Free Shipping!
  Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
  Market Research, Marketing Analytics, White Papers
• ¿Habla Español?
  Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
  Hispanic Marketing, Marketing Analytics, Websites
• Oh, so That's How It Works
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  Collaboration, Google, Marketing Analytics, Testing
• Yeah, but What Does It Mean?
  "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  Google, Marketing Analytics, Small Business, Web Analytics