Marketing Analytics

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• Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
  LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
  Blogging, Facebook, Instagram, LinkedIn, Marketing Analytics, Marketing Strategy, Metrics, Pinterest, Research Summaries, Twitter, YouTube
• Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
  Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
  Marketing Analytics, Measurement, Metrics, ROI, Testing, Web Analytics, Websites
• Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes DropLenna Garibian
  Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months ...
  Career Management, Digital Marketing, Job Search, Marketing Analytics, Research Summaries
• Marketers Upping the Ante on Big Data in 2013Lenna Garibian
  Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
  Email, Marketing Analytics, Marketing Strategy, Metrics, Research Summaries, Social Media, Websites
• Power Up Your Marketing to Prove Business Value [Infographic]Laura Patterson
  Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as ...
  Branding, Customer-Centric, Customer Relationships, Marketing Analytics, Marketing Automation, Marketing Tips
• A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
  Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
  Content, Content Marketing, Lead Generation, Marketing Analytics, Measurement, Metrics, Social Business, Social Media, Web Analytics
• Nine Steps to Better Conversions [Infographic]Nemo Chu
  Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
  Lead Generation, Lead Nurturing, Marketing Analytics, Metrics, Sales, Sales and Advertising
• Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
  If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
  Advertising, Customer Acquisition, Customer Engagement, Marketing Analytics, Measurement, Metrics, Research, Social Media
• Three Valuable Lessons Marketers Can Learn From the World SeriesScott Batchelor
  When Pablo Sandoval faced Justin Verlander in Game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in ...
  Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Three Myths of Social Media ROI [Infographic]
  Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
  Marketing Analytics, Metrics, ROI, Social Media, Word-of-Mouth
• Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
  These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
  Career Management, Collaboration, Forecasts, Lead Generation, Marketing Analytics, Marketing Operations, Measurement, Web Analytics
• The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
  People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
  Advertising, Customer Behavior, Digital Marketing, Lead Generation, Marketing Analytics, Targeting, Web Analytics
• The Six A's of Marketing Performance Management [Infographic]Laura Patterson, Julie Schwartz
  What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: ...
  Brand Management, Finance, Marketing Analytics, Marketing Automation, Marketing Operations, Marketing Strategy, Sales, Thought Leadership
• Marketers and Content Consumption, Use, and MeasurementMark C. Nardone
  Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. ...
  Content, Content Marketing, Marketing Analytics, Research Summaries, ROI, Social Media
• How to Transform Marketing Into a Center of Excellence [Infographic]Laura Patterson
  Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired ...
  Management, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Metrics
• Five Steps to Measuring B2B Marketing Programs
  B2B marketers face myriad barriers to accurate measurement of marketing programs.But lucky for us, some help arrived last summer with Marketo's popular Definitive Guide to Marketing Metrics and Analytics. In ...
  Marketing Analytics, Measurement, Metrics
• Marketers Boosting Automated Campaigns in 2012
  Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use ...
  Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Automation, Sales, Web Analytics
• The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)Michele Kiss
  For analytics to succeed in an organization, analysts must be capable of speaking the language of executives. Learn five ways analysts can create meaningful communication with the higher-ups.
  Collaboration, Management, Marketing Analytics
• How to Improve Performance Measurement in Four StepsLaura Patterson
  Measuring and reporting on Marketing's value is more important than ever. To truly demonstrate their value and design an effective performance measurement system, marketers should focus on four key areas.
  Marketing Analytics, Measurement, Metrics
• The Most Undervalued Analytics Tool: Communication (Part 2: Communication Across Departments)Michele Kiss
  A lack of communication between analysts and other departments can be an express ticket to ineffectiveness—and can significantly diminish the value of analytics. Here are four ways to improve communication ...
  Collaboration, Management, Marketing Analytics, Marketing Operations