Marketing Analytics

Topics » Articles » Marketing Analytics

• Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
  Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
  Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
• The Biggest Barriers to Successful Marketing AttributionAyaz Nanji
  Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
  Attribution Modeling, Marketing Analytics, Marketing Strategy, Research Summaries
• The Top Five KPIs Online Marketers Should Be Tracking [Infographic]Laura Forer
  With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on ...
  Data, Marketing Analytics, Measurement, Metrics, ROI
• The Small Business Guide to Google Analytics [Infographic]Laura Forer
  Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
  Google Analytics, Marketing Analytics, Marketing Dashboards, Metrics, Small Business
• The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)Juuso Lyytikkä
  These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
  Customer Relationships, Customer Retention, Lead Generation, Marketing Analytics, Measurement, Metrics, ROI, Sales
• How to Use Data to Reach New and Existing Customers [Infographic]Laura Forer
  Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.
  Big Data, Data, Digital Marketing, Marketing Analytics, Technology
• Big Data: From Buzzword to Business Benefits [Infographic]Laura Forer
  "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your ...
  Big Data, Data, Management, Marketing Analytics, Marketing Challenges, Marketing Planning, Marketing Strategy
• Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising PerformanceManu Mathew
  To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of ...
  Advertising, Attribution Modeling, Data, Marketing Analytics, Marketing Strategy, Measurement, Metrics
• Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's ValueLaura Patterson
  The challenge? Measuring Marketing's performance and value to the business. The traditional approach to metrics simply perpetuates the myth that marketing activity equals value. Here's how to measure Marketing's true ...
  Brand Loyalty, Marketing Analytics, Measurement, Metrics, ROI
• Metrics and KPIs Used Most to Measure Marketing PerformanceAyaz Nanji
  Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?
  Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, ROI, Survey Data
• Three Major Shifts That Will Transform Video Marketing in 2017Tyler Lessard
  In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Analytics, Marketing Strategy, Sales, Videos
• Three Game-Changing Trends for Mobile Marketing in 2017Momchil Kyurkchiev
  2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on ...
  AI, Customer Service, Marketing Analytics, Marketing Automation, Marketing Strategy, Mobile Marketing, Technology, Web Analytics
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• Small Data Plays a Big Role in Predictive AnalysisLoretta Jones
  Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical.
  Big Data, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Analytics, Small Data
• Customer Experience Analysis: How to Retain Your Customers [Infographic]Verónica Jarski
  Studying your current customers can help you learn what to do today to retain more revenue tomorrow.
  Business Intelligence, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Analytics, Marketing Strategy
• What Marketers Need to Know When Choosing Metrics for Social Media CampaignsZuzanna Pasierbinska-Wilson
  Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.
  High-Tech Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Social Media
• What to Keep in Mind When You Measure Your Brand ValueAyodeji Onibalusi
  You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most.
  Advertising, Brand Ambassadors, Branding, Marketing Analytics, Measurement, Metrics
• Four Things to Look for in a Call-Tracking ProviderLance Weatherby
  Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ...
  Marketing Analytics, Marketing Automation, Marketing Dashboards, Measurement, Metrics, Mobile Marketing, ROI, Sales, Technology, Web Analytics
• Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like ClicksSusan Bryant
  Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson ...
  Marketing Analytics, Marketing Automation, Measurement, Metrics, Mobile Marketing, ROI, Web Analytics
• What to Consider Before You Use Personally Identifiable InformationKelle O'Neal
  Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy.
  Customer Behavior, Customer Experience, Data, High-Tech Marketing, Marketing Analytics, Social Media