Marketing Analytics

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• Win/Loss Analysis (Part 2)—A Process for Taking Revenue up a NotchLaura Patterson
  Part 1 of this article series examined the purpose, definition, and metric associated with win/loss analysis. This final part discusses getting started, questions to include in the discussion, when and ...
  Collaboration, Hiring Outside Resources, Marketing Analytics, Marketing Smarter, Measurement, Web Analytics
• The Art and Science of Web Analytics: Going Beyond the Status QuoChris Golec
  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site that acts like a brochure if they are to induce ...
  Marketing Analytics, Metrics, Online Marketing, ROI, Search Engine Marketing, Web Analytics
• Simplify, Simplify.
  In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In ...
  Customer Behavior, Marketing Analytics, Metrics, Tradeshows/Events
• Don't Compare Apples and Oranges
  In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
  Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• Win/Loss Analysis (Part 1)—A Process for Taking Revenue Up a NotchLaura Patterson
  When done properly, win/loss analysis provides clarity and insights into customers' perceptions of your product, experiences throughout the sales cycle, and expectations created by your company messaging.
  Marketing Analytics, Measurement, Metrics, Positioning
• Know Where to Find Some Progressive Metrics?
  In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
  Blog Comments, Customer Engagement, Marketing Analytics, Personas, ROI, Twitter, Videos, White Papers
• Quantitative Conversion Data Isn't Everything
  "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• You Need Good, Consistent Analysis. Seriously, You Do.
  "It's hard to get analysis right," says Gary Angel in a post at the SemAngel blog. "[And] even when you do, it's hard to get it consistently right." You increase ...
  Marketing Analytics, Marketing Smarter, Measurement
• Don't Call Me Average
  In a post on Key Performance Indicators (KPI) at the Occam's Razor blog, Avinash Kaushik facetiously asks readers to raise their hands if they think they're average. "No one is ...
  Marketing Analytics, Metrics, Segmentation, Web Analytics
• Cast Your Fate to the iPod
  It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
  Interactive Marketing, Marketing Analytics, New Media, Podcasting, Social Media
• How to Determine the Best Price for Your Product or ServiceNick Usborne
  Keywords, Marketing Analytics, Measurement, Pricing, Testing
• Dare Not to AdvertisePaul Barsch
  Ad Copy, Advertising, Brand Awareness, Creativity, High-Tech Marketing, Marketing Analytics, Targeting
• The Paradox of Best-PracticePeter Majarich
  tock market analysts say that a company’s past performance is no indication of their future returns. Well, it’s the same story in strategy and marketing.
  Benchmarking, Marketing Analytics, Measurement
• Five Ways to Achieve Better ForecastsPat LaPointe
  Even if you’re still working with a No. 2 pencil and scrap paper, there’s no reason you can’t produce outstanding quality forecasts with more predictability and reliability than you’ve ever ...
  Marketing Analytics, Measurement, Metrics
• What is Marketing?Allen Weiss
  We thought it would be good to balance out some recent talk on the web about what is marketing. Here's our view.
  Customer Behavior, Market Research, Marketing Analytics, Positioning, Segmentation, Targeting
• Are You Trying Too Hard To Measure Ad Effectiveness?Stern Dixon
  The economic downturn of the past two years has put marketers on the defensive. As budgets have been reduced and reduced again, marketers have stepped up efforts to find the ...
  Advertising, Copywriting, Customer Retention, Economic Crisis, Email Campaigns, Marketing Analytics, Measurement
• Marketing Overview
  Here is the process of proper marketing in three steps
  Marketing Analytics, Pricing, Segmentation, Targeting
• How to Determine the Size of Your Market - Part IAllen Weiss
  Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on ...
  Marketing Analytics, Marketing Smarter, Measurement