MarketingProfs Podcast: All About Marketing Automation and Web AnalyticsJohn Wall, Christopher S. Penn
What is marketing automation? What are the four methods of measuring Web site traffic?
Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs ...
Halloween Email Advice: How to Revive Your Dead SubscribersJordan Ayan
Are dead email addresses haunting your open and click-through rates? If once-active recipients have stopped opening your emails, are no longer actively reading your messages, or aren't clicking on email ...
MP 'Classic Truths': If You Don't Measure, You Can't Manage: The Best Metrics for Managing Marketing PerformanceLaura Patterson
Without metrics to track performance, marketing and business plans are ineffective.
For marketers, three primary metrics stand out as a starting point for tracking their performance. Once companies are aware of ...
New Interest in, and New Tools for Measuring, Customer SatisfactionTony Lopresti
There's new interest in solving an age-old corporate problem of how to measure customer satisfaction. Lukcily, there are new tools for doing so, too.
MP Classic: Four Ways to Get More out of Your Annual Planning and BudgetingJim Lenskold
In this MarketingProfs Classic, Jim Lenskold reminds us that, since the dreaded annual planning and budgeting process isn't going away, it's time to make the effort to get more value ...
Five Steps: How to Mine for Net Promoter Gold by Listening Hard to DetractorsJeanne Bliss
If you are adopting Net Promoter as part of your survey/metrics approach, there's a rich part of the findings that many who are implementing this approach don't consider: learning from ...
'Bounce Rate' as the Sexiest Web Metric EverAvinash Kaushik
It might seem farfetched to characterize a metric as sexy. But by the time you are done reading this article you'll be more than attracted to the metric.
Are you are ...
ROI Marketing: Are You Prepared?Lauren Tucker
No matter how savvy the marketer, the impact that ROI marketing will have on the corporate culture can be an eye-opening experience. ROI isn't just a nifty tool to keep ...
How Many Are You Reaching and Who Are They?Roy Young
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last , Steve Rubel, Senior VP at Edelman's Me2Revolution practice and a thought-leading ...
Four Essential Tips for Building Quantifiable Marketing ProgramsBecky Sheetz-Runkle
Often regarded as a soft science, the ROI of marketing programs can be difficult to measure.
Here are essential tips that should form the basis of the initial stages of ...
How to Scale: Solution-Selling With Your ChannelsDylan Charles
Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities.
As a result, companies need to rethink the ways they allocate their ...
Why You Need Tradeshow Audits for Effective MeasurementSkip Cox
Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception.
Exhibit managers need solid data when selecting the right tradeshows for ...
What Every CEO Dashboard Should Be TrackingMichelangelo Celli
CEO "dashboards" can be a great way to shed light on customers and sales process performance and get feedback on how you as the CEO are performing your role.
CEOs who ...
Branding Is for Cattle: What Really Matters to CEOsDavid Meerman Scott
Many CEOs say that the way marketing happens in their organizations is ineffective. What's more, many CEOs believe that within the management teams and employees at companies they have worked ...
The CEO's New Role: Head of SalesJeff Thull
Yet another responsibility has been added to the CEO's already considerable load.... Because we live in an increasingly complex world, and the sales organization is the most critical link to ...
B2B Demand Generation in the Age of Accountability, Measurability, and AutomationMike Zavershnik
Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. ...
Seven Lessons on Leadership From the First CEO—MosesElaine Fogel
The Exodus story tells us about one of the world's first CEOs. With Passover beginning the night of April 2, it seems fitting to look at Moses' strengths and weaknesses. ...
Basics of Strategic and Tactical PricingJoy Joseph
As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance.
At the same ...
The Science Side of Marketing and the Emergence of Marketing OperationsLaura Patterson
Marketing operations enables an organization to run the marketing function as a fully accountable business. Marketing operations is about performance, financial management, strategic planning, marketing resource, and skills assessment and ...
Four Questions for Choosing the Right Research FirmEd Erickson
There are many market research firms out there, from tiny consulting firms to huge multinational corporations. With all those choices, how do you find one that will best fit your ...