Measurement

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• Facebook, Nielsen Partner to Measure Ads' Impact
  Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another ...
  Advertising, Collaboration, Facebook, Measurement
• Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand OnlineWilliam Arruda
  The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in ...
  Google, Measurement, Personal Branding, Social Media, Twitter
• Setting Performance Targets: The Ins and Outs in 10 StepsLaura Patterson
  Despite the emphasis on and progress in marketing performance measurement and management over the past decade, research continues to show that the link between marketing and the business still needs ...
  Collaboration, Marketing Tips, Measurement, Metrics, Testing
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• Show Me the Numbers That Count
  "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  Email Marketing, Marketing Analytics, Measurement, Metrics
• You've Come a Long Way, Baby
  "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...
  CRM, Marketing Analytics, Measurement
• Why CMOs Need to Instill Better Measurement Discipline... NowJim Lenskold
  Putting a measurement discipline in place involves going beyond the occasional campaign measurement or results tracking; it means establishing standard processes across the organization. Within large marketing organizations there are usually ...
  Chief Marketing Officer, Collaboration, Marketing Analytics, Measurement, Testing
• Measuring What Matters in Email Marketing, Part 1Karen Talavera
  It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter. So how do you figure out ...
  Collaboration, Email Marketing, Marketing Budgets, Measurement, Metrics
• Making Twitter Success MeasurableEvan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter ...
  Marketing Analytics, Measurement, Metrics, Obama, Social Media, Twitter
• Social Media's Primary Use: Marketing
  About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for ...
  Measurement, Research Summaries, ROI, Social Media, Twitter, YouTube
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & BytesWilliam Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering ...
  Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in CommonKevin Clancy, Peter Krieg
  We're five or so years into the "Era of Accountability," and what do we have to show for it? Is marketing any closer to demonstrating to CEOs and CFOs what ...
  Chief Marketing Officer, Collaboration, Marketing Budgets, Measurement, Metrics, ROI
• Recession Bottoming out: Conference Board
  The recession is bottoming out and economic activity will likely begin to recover soon, the Conference Board's composite economic indexes suggest, the Conference Board said.
  Customer Behavior, Measurement, Metrics, Recession, Research
• Five Essential Strategies for Measuring Marketing EffectivenessRam Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing ...
  Attribution Modeling, Channel Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Testing
• Software Sales: How to Do More With LessTim Keyes
  "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze ...
  Collaboration, Customer Relationships, Marketing Tips, Measurement, Product Marketing, ROI, Sales
• Social-Media ROI Elusive: MarketingProfs Poll
  Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.
  Measurement, Research, Social Media
• Measuring and Monitoring Social Media
  ROI may be the Holy Grail of social media, but it's relatively easy to see whether your participation there has an impact on the bottom line, says Amber Naslund, Director ...
  Marketing Analytics, Measurement, ROI, Social Media
• Name It and Claim It
  The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
  Email Campaigns, Marketing Analytics, Measurement, Metrics
• I Predict a Sunny Day
  "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Pro article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  Email Marketing, Measurement, Targeting
• Knowing How to Cut
  When spending must be cut, and it's just a matter of determining where, you face a process fraught with potential pitfalls. Here's some help. In a post at Harvard Business ...
  Measurement, Recession, Value Propositions