Measurement

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• The Word on the (Virtual) Street
  In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  Email Marketing, Measurement, Testing
• Embracing Cross-Channel Analytics to Create a Competitive AdvantageLaura Patterson
  If you are using multiple channels and you want to understand both what's really working and enrich your customers' experiences with your organization, then you'll have to step into the ...
  Marketing Analytics, Marketing Tips, Measurement, Web Analytics
• Are You Hot or Not?
  On a scale of one to 10, how would you rate your ability to measure the impact of your social-media initiatives? Be honest. Because if you're like the marketers who ...
  Marketing Analytics, Measurement, Metrics
• Marketers' Choice: Run With the Big Dogs, or Stay on the PorchTraci Gere
  Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief ...
  Collaboration, Marketing Tips, Measurement, ROI
• Don't You Dare Record This
  "This call may be monitored for training purposes." We've all heard that message, or something similar, when calling for tech support or customer service. Generally, we accept it. But what ...
  B2B Marketing, Measurement, Sales
• SEO Will Cure That SOS
  Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
  Keywords, Measurement, PPC Campaigns, Search Engine Marketing, SEO
• Do You Love Us?
  "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...
  Marketing Analytics, Measurement, Surveys
• Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?Jim Lenskold
  The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.
  Marketing Tips, Measurement, Metrics, Sales
• Marketing-Performance Measurement Yields Competitive Advantage
  Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
  Benchmarking, Collaboration, Marketing Smarter, Measurement, Research, Research Summaries
• Proving ROI for Search-Engine OptimizationDan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all ...
  Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO
• The Ho-Ho Heat Is On
  "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  Email Marketing, Marketing Strategy, Measurement
• Yes, It's Viral, but I'm not Afraid
  This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
  B2B Marketing, Measurement, Sales, Videos, Word-of-Mouth
• No Excuses
  "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  Branding, Customer Acquisition, Marketing Analytics, Measurement
• 11 Tips for Challenging Government-Marketing Myths and Reaching BuyersBecky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government ...
  Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
• Stay Tough, Stay Trendy
  Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  Measurement, PPC Campaigns, ROI, Search Engine Marketing, Web Analytics
• Problem Solved: What's the Right Social-Media Fit?Claire Coyne
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
  Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
• Marketers: Don't Just Buy Media—Earn It!Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online ...
  Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word-of-Mouth, YouTube
• Better Than a Magic 8 Ball
  "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  Marketing Analytics, Measurement, Metrics, Social Media, Twitter
• Retail Price and the Impact of Commodity-Price InflationJoy Joseph
  In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media ...
  Measurement, Metrics, Pricing
• Measuring What Matters in Email Marketing, Part 2Karen Talavera
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.
  Customer Engagement, Email Marketing, Marketing Analytics, Measurement, Metrics