Measurement

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• How to Target Your Public Relations Toward the PressAllen Weiss
  To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.
  Collaboration, Hiring Outside Resources, Measurement, Public Relations, Targeting, Tradeshows/Events, Writing
• How to Determine the Size of Your Market - Part IAllen Weiss
  Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on ...
  Marketing Analytics, Marketing Smarter, Measurement
• Ignore Marketing and Increase Your Revenues?
  What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.
  Creativity, Customer Experience, Measurement, Metrics, Testing, Value Propositions, Website Design, Websites