Measurement

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• Can Your Site Stop Your Telephone From Ringing?Phil Poirier
  Marketers focused on cutting costs and driving business growth with minimal spending don’t view Web site updates as a critical element of their already reduced budgets. Bad move.
  B2B Marketing, Economic Crisis, Marketing Smarter, Measurement, Websites
• Measuring Marketing ROI – How Low Can You Go?Eran Livneh
  ow do you measure the impact of marketing on the bottom line? Eran's answer is simple but disappointing: you cannot.
  Email Marketing, Measurement, ROI, Testing
• Do Your Metrics Measure Up?Michael Perla
  Each metric you measure should be vetted in light of its reliability, validity, sensitivity, responsiveness, cost/benefit, comprehension, and balance. Yeah, we know. Putting each of your metrics through the paces ...
  Marketing Smarter, Measurement, Metrics
• Response Measurement: Tracing a Customer’s BehaviorMonique Swafford
  o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.
  Customer Behavior, Customer Experience, Customer Relationships, Measurement, Segmentation
• How to Improve the Quality and Cost of B2B Leads (Part 2 of 2)Jeff Kostermans
  efore those elusive sales prospects come beating down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the ...
  B2B Marketing, Copywriting, Landing Pages, Lead Generation, Lead Quality, Lead Scoring, Measurement, Testing
• “Strategies, Missions and Goals…Oh My!”: The Importance of Getting Your Planning Terminology RightBasil Harris
  o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, or a vision? Which, if any of these, can be ...
  Marketing Smarter, Marketing Strategy, Measurement
• Measuring Data: Whadda Ya Got?Jim Sterne
  Before you can decide what data you need, you have to know what you have.
  Measurement, Web Analytics, Websites
• Services Marketing: Does Yelling Help?John Doerr
  How does a CEO fix a company’s technology problems? He yells louder at the IT manager. Is the same true in services marketing?
  Marketing Tips, Measurement, Public Speaking, Services Marketing, Thought Leadership, Tradeshows/Events, Writing
• 7 Nitty-Gritty Tips To Publish A Monthly E-newsletterDebbie Weil
  If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.
  Email Subject Lines, Lead Generation, Measurement, Newsletters, Writing
• Understanding Financial Value CreationMichael Perla
  In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded.
  Collaboration, Economic Crisis, Measurement, ROI
• Why Do We Need a Marketing Plan Anyway?Gwendaline Mazzara
  o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side.
  Marketing Plans, Measurement, Positioning
• Why CRM Wastes Customers’ TimeMitch McCasland
  ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.
  CRM, Email Subject Lines, Measurement, Metrics, Segmentation, Value Propositions
• Not Everything That Can Be Counted CountsJim Sterne
  hich data reports are actually useful to your organization? Well, it depends. It all boils down to how your company measures "success."
  Collaboration, Measurement, Web Analytics, Websites
• ROI: Friend or Foe?Christopher Kenton
  The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.
  Collaboration, Customer Behavior, Lead Generation, Measurement, Metrics, Positioning Statements, ROI
• What Becomes a Manager Most: Employee PerspectiveMichael Perla
  There are no silver bullets when it comes to dealing with dysfunctional manager-direct report relationships.
  Collaboration, Management, Measurement
• This Is Not Your Father’s Life Cycle ManagementSteven Haines
  he pace of business has increased and life cycles are compressing.
  Collaboration, Measurement, Product Management
• SWOT Analysis: Strengths, Weaknesses, Opportunities, and ThreatsBobette Kyle
  When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and ...
  Market Research, Measurement, SWOT
• Why ROI Doesn’t Work (Part 2 of 2)Glenn Gow
  Most companies do not use ROI tools effectively. Here are the steps you'll need to successfully complete the sales process.
  High-Tech Marketing, Measurement, Metrics, ROI, Testing
• The Feedback Loop GapJim Sterne
  e have the data. We have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans.
  Collaboration, Measurement, Websites
• Marketing the Marketing DepartmentMalcolm Wicks
  You’ve spent weeks “negotiating” the marketing budget and you have finally received approval. But then -- business is not going as planned and cuts have to be made. Again. What ...
  Collaboration, Marketing Budgets, Marketing Plans, Measurement, PowerPoint