Measurement

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• How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
  We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
  Data, Market Research, Measurement, Metrics, Web Analytics
• How to Measure the ROI of Your B2B Content Marketing CampaignsJolina Landicho
  This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
  B2B Marketing, Content Marketing, Measurement, Metrics, ROI
• From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad ReportingJennifer Scheer
  You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And ...
  Data, Measurement, Metrics, ROI
• Creating Weekly SEO Reports Doesn't Have to SuckCourtney McGhee
  Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.
  Measurement, Metrics, Search Engine Marketing
• The Top Five KPIs Online Marketers Should Be Tracking [Infographic]Laura Forer
  With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on ...
  Data, Marketing Analytics, Measurement, Metrics, ROI
• Attribution 101: Three Ways to Measure Marketing Attribution, and the Pros and Cons of Each
  How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
  Attribution Modeling, Measurement, Metrics, Multichannel Marketing, Sales
• Four Steps to Developing a Holistic Approach to MeasurementMark C. Nardone
  These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
  Career Management, Management, Measurement, Metrics
• 10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris Shoor
  You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  Content, Lead Generation, Measurement, Sales, Testing, Website Design, Websites
• Benchmarking Your Email Metrics Post 'GDPR Cleanse'
  The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
  Benchmarking, Email, Measurement, Metrics
• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• 10 Video Metrics That Will Help You Establish ROIEvelyn Timson
  Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
  Content, Measurement, Metrics, ROI, Videos
• The Small Business Guide to Facebook Insights [Infographic]Laura Forer
  Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights ...
  Facebook, Measurement, Metrics, Social Media
• Measuring Marketing ROI on Google AdWords
  Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising ...
  AI, Measurement, Metrics, Search Engine Marketing, SEO, Technology
• How to Measure Your Content Marketing Efforts [Infographic]Laura Forer
  How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through ...
  Brand Awareness, Content, Content Marketing, Content Strategy, Measurement, Metrics
• Stop Drowning in Metrics and Optimize KPIs That Move the NeedleSteve Bonnell
  Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three ...
  Marketing Dashboards, Measurement, Metrics, ROI, Web Analytics
• The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]Laura Forer
  If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out ...
  Attribution Modeling, Marketing Smarter, Measurement, Metrics, ROI
• 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New ResearchAnn Handley
  Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing ...
  Content, Content Marketing, Content Strategy, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Research Summaries, Social Media
• Measuring Marketing ROI: Are You Doing It Right?Daisy Chen
  Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it ...
  Attribution Modeling, Lead Generation, Measurement, Metrics, ROI, Sales, Web Analytics
• Marketing Operations Is Here to Stay: What You Need to KnowDan Purvis
  It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and ...
  Data, Marketing Operations, Measurement, Metrics, ROI
• The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)Juuso Lyytikkä
  These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
  Customer Relationships, Customer Retention, Lead Generation, Marketing Analytics, Measurement, Metrics, ROI, Sales