Metrics

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• Five Key Metrics You Need to Create a Customer-Centric CompanyLaura Patterson
  To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
  Customer-Centric, Customer Relationships, Management, Measurement, Metrics, Product Management, Product Marketing, ROI
• Five Actions Marketers Can Take to Deliver Real Engagement in 2015Reggie Wideman
  When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage ...
  Brand Loyalty, Content, Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Engagement, Metrics, Technology
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Experience Marketing: How to Build a Customer-Centric Marketing MachineLars Birkholm Petersen
  To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  Content, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Data, Integrated Marketing, Lead Generation, Lead Nurturing, Metrics, Multichannel Marketing, Web Analytics
• Why Smart Data Is So Much More Important Than Big DataScott Fasser
  What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter.
  Customer Behavior, Data, High-Tech Marketing, Metrics, Project Management
• Seven Conversion Rate Tactics That Increased Sales by $21 MillionSteven Macdonald
  Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online ...
  Customer Acquisition, E-Commerce, Lead Generation, Metrics, Retail Marketing, Testing, Website Design, Websites
• The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)Mike Volpe
  Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a revenue-building medium—and adopt a results-driven approach toward it. ...
  Measurement, Metrics, ROI, Social Analytics, Social Media
• 2015 Will Be the Year of Video MarketingTyler Lessard
  Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  Content, Content Marketing, CRM, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Metrics, Videos, YouTube
• Five Options for Attribution Modeling With Analytics EnginesKurt Anagnostopoulos
  Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.
  Attribution Modeling, Customer Behavior, Data, Metrics, Sales, Web Analytics
• How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'Rani Hublou
  When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
  Management, Marketing Dashboards, Marketing Planning, Marketing Strategy, Metrics, Sales, Strategy
• Why Your Data Scientists Need to Be Storytellers, and How to Get Them ThereLaura Patterson
  Unless your data can be effectively collected, analyzed, and transformed into meaningful and actionable insights—and then used to tell a compelling, actionable story—it is essentially useless.
  Data, Market Research, Measurement, Metrics, Research
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars
• Three Vital Steps for Effective Email MarketingCorinne Sklar
  Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut ...
  Customer Communications, Data, Direct Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Metrics, Personalization, Segmentation
• Hit a Home Run With Your A-B Testing [Infographic]Verónica Jarski
  A/B testing can help you boost your conversion rates. Here's how.
  Metrics, Sales, Testing, Website Design, Websites
• Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability FirstLaura Patterson
  It's easy to get excited by all the sexy new marketing tools. But it is a mistake not to have addressed accountability before you address technology, including automation. So first ...
  Management, Marketing Automation, Marketing Dashboards, Marketing Operations, Measurement, Metrics
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• Five Email Mistakes Even the Experts MakeAmanda Kiviaho
  Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
  Content, Email, Email Marketing, Metrics, ROI
• A Three-Step Guide to Mobile MessagingCezar Kolodziej
  Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  Campaign Management, Content, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, SMS
• The Truth About Press Release MetricsLydia Fakhouri (Howard)
  The ROI of a press release isn't measured by the number of views it received.
  Content, Content Marketing, Measurement, Metrics, Press Releases
• Digital Video Vital Signs: How Healthy Is Your Online Video Investment?Jessica Hall
  As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs ...
  Content, Engagement, Measurement, Metrics, Mobile Marketing, ROI, Videos