Podcasting

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• The Death of the PR Handler in a Viral EnvironmentG.A. 'Andy' Marken
  At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler ...
  Blogging, Interactive Marketing, Podcasting, Public Relations, Social Media, Word-of-Mouth
• Case Study: How a Software Firm's Soft-Sell, Educational Webcasts Helped Double SalesKimberly Smith
  Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, ...
• Case Study: How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media WebcastsKimberly Smith
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for ...
• An Insider's Guide to Creating Podcasts - Part 2Lisa Johnson, Cheri Hanson
  Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of ...
  Customer Experience, Marketing Tips, Podcasting, Print Collateral, Women
• B2B Search Engine Optimization: Driving ConversionGalen DeYoung
  Getting your site to rank high in the search engine results and getting searchers to click through to your site are among the foremost objectives of B2B search engine optimization. ...
  B2B Marketing, Case Studies, Customer Relationships, Podcasting, SEO, Web Copy, Websites, White Papers
• Podcasts about New MarketingKarl Long
  Three podcasts to pay attention Managing the is hosted by C.C. Chapman, the Digital Marketing Manager at Babson ...who has been doing music podcasts for a while. Managing the Grey ...
  Content, Podcasting
• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape MarketingEric Kintz
  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly ...
  Blogging, Podcasting, Small Business, Social Media, Social Networking, Video Blogs
• How Marketing Should Communicate (So Sales Will Listen)Alison Chandless
  Let's face it, sales people are notoriously hard to impress—even when you can get their attention. They tend to be very opportunistic learners; they want information when they need it, ...
  Collaboration, Creativity, Customer Engagement, Podcasting, Print Collateral, Sales, Social Media
• Move Over Blogs: Here Come PodcastsStephan Spencer
  If you haven't heard of podcasting yet, I am not surprised. It's a brand new term—just invented earlier this year, in fact. Podcasting refers to the technology used to pull digital ...
  Blogging, Podcasting, RSS, Sponsorship, Thought Leadership, Websites