Podcasting

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• The Business Podcast Primer: The Right Way to Do What Is So Often WrongPeter Altschuler
  Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B ...
  B2B Marketing, Content, Content Marketing, Podcasting
• Three Tips From Basecamp for Launching and Running a Successful PodcastShaun Hildner, Wailin Wong
  The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast.
  Content, Podcasting
• The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]Laura Forer
  Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they ...
  Content, Customer Behavior, Demographics, Podcasting
• Six Ways Content Marketers Can Use Audio MarketingRobert Katai
  People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.
  Blogging, Content, Content Marketing, Podcasting, Videos
• #SocialSkim: Meet Facebook 'Creator'; Google's Best Social Feature Yet: 8 Stories This WeekChristian Neri
  Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; ...
  Content, Facebook, Google, Influencer Marketing, LinkedIn, Podcasting, Sales, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• Podcast Advertising: Revenue and Format TrendsAyaz Nanji
  Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
  Advertising, Content, Podcasting, Research Summaries, Sales and Advertising
• Marketing and Podcasts: What You Need to Know [Infographic]Laura Forer
  Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to ...
  Advertising, Customer Behavior, Marketing Budgets, Marketing Strategy, Podcasting
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content, Webinars, Writing
• How to Reuse Old Content to Boost Your SEO and Keep Your Audience EngagedOn Yavin
  How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling ...
  Blogging, Content, Content Marketing, Content Strategy, Podcasting, Publishing, SEO, Social Media, Videos, Web Content, Writing
• The Podcast Market in 2017: Demographic and Listening TrendsAyaz Nanji
  One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.
  Content, Content Marketing, Podcasting, Research Summaries, Survey Data
• Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital MarketingRahul Agaskar
  In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Podcasting, Trump, Videos, Web Content, Websites
• The Podcast Audience in 2016: Demographic and Listening TrendsAyaz Nanji
  What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
  Content, Customer Behavior, Demographics, Podcasting, Research Summaries, Survey Data
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• Five Steps for Getting Interviews With InfluencersCheryl Woodhouse
  Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your ...
  Content, Content Marketing, Content Strategy, Podcasting, Public Relations, Thought Leadership, Web Content
• How to Repurpose Your Content Correctly [Infographic]Verónica Jarski
  Extend the life and reach of your content by repurposing it in various engaging ways.
  Content, Content Marketing, Content Strategy, Facebook, Marketing Strategy, Podcasting, SlideShare, Social Media, Twitter, Web Content, Writing
• The Rise of Podcasts as Business Education [Infographic]Verónica Jarski
  As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
  Career Management, Content, Digital Marketing, Podcasting, Technology
• 16 Podcast Hosting Tips I Learned From Marketing SmartsKerry O'Shea Gorgone
  These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
  Content, Digital Marketing, Humor, Marketing Tips, New Media, Podcasting, Thought Leadership, Web Content
• Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
  If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
  Digital Marketing, Facebook, LinkedIn, Podcasting, Research Summaries, Social Media, YouTube
• How to Create Your Own Podcast
  Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too ...
  Customer Engagement, Marketing Tips, Podcasting
• 3 Reasons to Start Podcasting TodayCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin offers three reasons why content marketers need to make podcasting part of their marketing mix.
  Content, Podcasting