Referrals

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• How to Get Referrals Galore
  Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
  Customer Relationships, Referrals, Small Business
• Case Study: How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogNettie Hartsock
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and ...
• Facebook: Changing Advertising ForeverJon Davis
  Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook, ...
  Advertising, Facebook, Referrals, Targeting, Word-of-Mouth
• Five Outstanding Client Referral Tactics (and Action Steps)Daryl Logullo
  Here are five powerful referral strategies—and precise action steps—that, when used either individually or collectively, can cause a flood of new introductions.
  Customer Relationships, Marketing Smarter, Referrals
• Three Key Concepts to Drive More ReferralsDaryl Logullo
  You can flip the 80/20 in your favor by devoting your marketing resources to creating a referral network that will compound in value year after year.
  Customer Relationships, Marketing Smarter, Marketing Tips, Referrals
• Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer FocusWhitney Wood
  Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part ...
  Collaboration, Customer-Centric, Customer Engagement, Customer Experience, Referrals
• How to Turn Your Customer Reference Program Into a Strategic Asset, Part 1Whitney Wood
  As today's markets consolidate and become increasingly competitive, and as buyers become more sophisticated and demanding, customer references gain even greater importance. But many customer reference programs are stuck in ...
  Customer Engagement, Customer Experience, Referrals, Sales
• Knowing Your Client's Connections Can Increase Your ReferralsPaul McCord
  Community, Creativity, Marketing Tips, Referrals
• Knowing Your Client's Connections Can Increase Your ReferralsPaul McCord
  One of the critical parts of generating a large number of quality referrals is, of course, getting quality referrals, as opposed to just getting names and phone numbers. You can assure ...
  Customer Behavior, Referrals, Sales
• Marketing Challenge: Three Ways to Catch ClientsHank Stroll
  Referrals are one of the most effective ways to gain business. But what's the best vehicle....in-person conversations, email newsletters, blogs, articles?
  Marketing Challenges, Marketing Smarter, Referrals
• Turning Customers Into Your Sales and Marketing DepartmentJim Lenskold
  Customer Experience, Metrics, Net Promoter, Referrals, ROI
• Turning Customers Into Your Sales and Marketing DepartmentJim Lenskold
  One of the most exciting and promising developments in marketing is the emergence of something called Net Promoters. First described two years ago in Harvard Business Review, Net Promoters is ...
  Customer Experience, Marketing Tips, Net Promoter, Referrals, ROI
• How to Manage and Measure the Word of Mouth RevolutionJustin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and ...
  Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word-of-Mouth
• Account Management as a Marketing Investment: A Lesson From the AirlinesMike McLaughlin
  From the time you book an airline flight until that plane lands, your pecking order in the airline's customer hierarchy determines your travel experience. To the airlines, all customers are ...
  Marketing Tips, Referrals, Segmentation, Services Marketing
• Ten Ways Marketing Can Lower Cost per LeadJay Bower
  Management wants more leads, but you can't get an increase in your budget. To meet their demands, you have to lower your cost per lead. You have to either increase ...
  Copywriting, Direct Marketing, Lead Generation, Marketing Tips, Personalization, PPC Campaigns, Referrals, Search Engine Marketing, Targeting
• The Four Myths of Professional Services MarketingMike McLaughlin
  For decades, professional service providers—including consultants, accountants, lawyers and others—were reluctant marketers. They thrived in a cozy world where networks of personal relationships and word-of-mouth brought them enough new clients ...
  Referrals, Services Marketing, Web Copy, Website Design, Word-of-Mouth
• Niche Positioning: Three Reasons Why Smaller Can Be BetterGeoff Dillon
  Even a small market share can be remarkably difficult to obtain with a new offering in a highly competitive market. A "shoot for the middle" strategy ignores that there are ...
  Brand Positioning, Marketing Tips, Referrals, Targeting, Word-of-Mouth
• How to Leverage Word-of-Mouth Marketing (Even If You Don't Sell iPods)Terri Whitesel
  Word-of-mouth, or WOM, has become the buzzword in many marketing and advertising circles. Whether you are working in the B2C or B2B space, having your customers tell their friends, family ...
  Brand Loyalty, Customer Experience, Marketing Smarter, Referrals, Women, Word-of-Mouth
• How to Select a Translation AgencyChanin Ballance
  Consider this: the US is the only place in the world where you can go almost 3,000 miles in one direction without having to change language, currency or culture. Virtually ...
  Hiring Outside Resources, Management, Referrals
• Six Steps to a Measurable (and Strategic) Customer ProgramKathleen McBride, Steven Nicks
  From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer join me for this speaking engagement!" From the new head ...
  Collaboration, Referrals, Segmentation, Value Propositions, Webinars