Referrals

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• Why Sales Needs Fewer Leads From MarketingDan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is ...
  Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• Case Study: How One Company More Than Doubled Customer ReferralsKimberly Smith
  Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...
  Case Studies, Customer Engagement, Referrals, Word-of-Mouth
• Job-Market Secrets: How to Build Your Network in 12 DaysDebra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to ...
  Career Management, Job Search, Networking, Personal Branding, Referrals
• How to Accelerate Referrals
  "If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process ...
  Customer Acquisition, Lead Generation, Referrals
• Accelerate Your Referrals: Nine Steps to SuccessBarbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not ...
  Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
• B2B Marketers Using Social Media to Boost Search
  As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals ...
  B2B Marketing, Referrals, Research Summaries, Search Engine Marketing, Social Media
• Un-Advertising: The Power of Testimonial Video in the Post-Advertising EraTed Page
  Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of ...
  Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
• Consumer Brand Loyalty Wanes in Recession
  Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper ...
  Brand Loyalty, Customer Behavior, Referrals, Research Summaries
• Social Media Consumers More Likely to Buy, Recommend
  Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy ...
  Referrals, Research Summaries, Social Media, Word-of-Mouth
• Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)Joshua Horwitz
  With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience ...
  Collaboration, Marketing Tips, Referrals, Sales
• Proving ROI for Search-Engine OptimizationDan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all ...
  Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO
• Stop! I'm Blushing!
  Most independent automotive repair shops yearn for a steady supply of positive reviews at sites like Yelp.com. But Yuki Import Service of Los Angeles has placed a few prominent signs ...
  Customer Satisfaction, Marketing Inspiration, Referrals, Word-of-Mouth
• Case Study: A Facebook Experiment in Ad TargetingJason Alba, Kimberly Smith
  Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to ExecutivesSteve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
• Case Study: How an Interactive Game Stimulated Product Awareness and SalesKimberly Smith
  To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
• The Three Rs of Recession Marketing
  "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
  Customer Experience, Customer Retention, Marketing Tips, Recession, Referrals
• Case Study: Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionKimberly Smith
  Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped ...
• Customer Success Stories Speed the SaleBarbara Bix
  Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current ...
  Case Studies, Customer Experience, Referrals, Testimonials
• You've Got to Read This
  In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by ...
  Referrals, Small Business, Word-of-Mouth