Referrals

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• Five Common Misconceptions About Buzz MarketingEmanuel Rosen
  We are all talking about ways to engage consumers in a conversation. We all seek strategies to stimulate people to talk about our brands, products or services. What's less obvious ...
  Advertising, Blogging, Direct Marketing, Public Relations, Referrals, Word-of-Mouth
• Building Your Dream Marketing TeamGerg Quigley
  The Fantasy: Your marketing budget is packed to the brim with money to help build your dream marketing team. You hire nothing short of the best. Life is good. The ...
  Copywriting, Hiring Outside Resources, Referrals
• Seven Strategies for the New YearRob Engelman
  As we enter the early stages of the New Year, it is natural to think about and plan our marketing and business development activities for 2005. Whether you are a ...
  Referrals, Services Marketing, Thought Leadership, Value Propositions
• Goal-Chopping: How to Reduce Chaos in Your StrategySean D'Souza
  If you can do the three big things this month, quarter or year, you'll not only achieve more and earn more but also find that all of the above is ...
  Collaboration, Marketing Strategy, Measurement, Referrals
• You Have a Great Business, but Nobody CaresRichard Banfield
  Here's a disturbing little secret: almost 70% of the people you do face-to-face business with will never speak to you again. It's not that they didn't like you or get ...
  Customer Acquisition, Customer Relationships, Customer Retention, Referrals
• SWOT Team: When a Brand Is MergedHank Stroll
  A name change could mean disaster. How does a company regain its brand without gaining a bad reputation for the constant changes it has undergone? Also this week, read your answers ...
  B2B Marketing, Customer Relationships, Marketing Challenges, Referrals
• Quantifying Word of MouthPete Blackshaw
  If leveraging a consumer's propensity to tell others about your products and services is indeed a huge focus of your company's growth strategy, what techniques and methodologies can help measure ...
  Branding, Customer Experience, Google, Referrals, Search Engines, Word-of-Mouth
• The 10 Commandments of MarketingJay Lipe
  Marketers worth their salt must follow these commandments if they are to find the Promised Land.
  Collaboration, Customer Acquisition, Customer Relationships, Lead Generation, Referrals
• Networking for DollarsJeff Sloan, Rich Sloan
  nowing of dream financiers is one thing, but getting to them is another thing altogether.
  Marketing Smarter, Marketing Strategy, Referrals, Small Business
• Is Your Business Customer-Focused?Maureen McNamara
  If you really want to know how your customers feel about your company, you need ask only one question: “Would you recommend us to your family, friends, and colleagues?”
  Collaboration, Customer-Centric, Management, Referrals, Word-of-Mouth
• Where Are You Going and How Will You Get There?Marc Hausman
  Every successful business starts with a plan that details where the company expects to be in three to five years and broadly touches on how it will get there. An ...
  Lead Generation, Positioning, Referrals, Targeting
• The Delicate Art of Generating Client IntroductionsMarc Lewyn
  The most effective and often overlooked strategy to grow a client base is to encourage referrals.
  Referrals, Testimonials, Word-of-Mouth
• The Rise and Fall of the McEmpireMitch McCasland
  e McEmpire is in turmoil, and McDonald’s management may now be witnessing the decline of its own empire.
  Advertising, Brand Awareness, Brand Positioning, Customer Experience, Referrals
• How To Measure Your MarketingEran Livneh
  hat is your most important marketing tool? Your spreadsheet application should be high at the top of the list. These days, running your marketing department without constant attention to the ...
  Brand Awareness, Email Campaigns, Measurement, Referrals, Surveys, Tradeshows/Events
• What's Your Real Question?Robin Houghton
  Marketing isn't a One-Size-Fits-All proposition. Only when you start at the beginning ("What's the objective? What's the question we're trying to answer?") can you expect to solve the problem and ...
  Customer Retention, Google, Referrals, SEO, Websites, Word-of-Mouth
• Viral Marketing, Email Style (part 2)Lynda Partner
  Previously, Lynda defined viral marketing and suggested why you should consider using it. Now, she offers a list of 13 best practices for successful viral email marketing.
  Branding, Copywriting, Email Campaigns, Email Marketing, Logos, Measurement, Referrals, Testing, Word-of-Mouth
• Viral Marketing, Email Style (part one of two)Lynda Partner
  In the first of this three-part series, Partner defines viral marketing and tells why you should consider it. In her view, email is the ideal viral marketing tool.
  Advertising, Email Campaigns, Email Lists, Email Marketing, Referrals, Web Analytics, Websites, Word-of-Mouth
• 5 Simple Techniques To Draw TrafficLomit Patel
  You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, ...
  Advertising, Keywords, Marketing Tips, Referrals, Search Engines, SEO, Sponsorship, Websites, Word-of-Mouth
• What Women Want...OnlineAndrea Learned
  What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do ...
  E-Commerce, Marketing Tips, Online Marketing, Referrals, Testimonials, Women, Word-of-Mouth
• Cheap & Easy: Low-Cost Ways to Touch Your TargetKimberly McCall
  You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service ...
  Creativity, Customer Engagement, Public Speaking, Referrals, Small Business, Word-of-Mouth, Writing