Tradeshows/Events

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• B2B Media Platform Q3 Revenues Down
  Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first ...
  B2B Marketing, Marketing Budgets, Print Collateral, Research Summaries, Tradeshows/Events
• Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
  How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
• Marketing Budgets Safe for Rest of 2009
  Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they ...
  Advertising, Email Marketing, Marketing Budgets, Research, Tradeshows/Events
• How Dare You Assume That?
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  Email Marketing, Marketing Tips, Newsletters, Tradeshows/Events
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer BaseRuth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any ...
  B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Tradeshows/Events, Website Design
• Simplify, Simplify.
  In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In ...
  Customer Behavior, Marketing Analytics, Metrics, Tradeshows/Events
• Seven Tips for Marketing Events With Paid SearchBrian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
  Copywriting, Keywords, Marketing Tips, Search Engines, Tradeshows/Events, Web Copy, Websites
• The SXSW Cheat Sheet
  "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  Economic Crisis, Marketing Inspiration, Tradeshows/Events
• Don't You Dare Disappoint 'Em
  If you attend as many conferences as Mack Collier, you'll develop a keen sense of factors that make the difference between a successful event and an also-ran. In a post ...
  Customer Experience, Marketing Inspiration, Tradeshows/Events
• Case Study: How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom AdoptionsKimberly Smith
  OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the ...
• The Big Three
  This October, MarketingProfs is hosting the Digital Marketing Mixer in Scottsdale, Arizona, where a stellar line-up of experts will address the Big Three of online marketing: Email, Search and Social ...
  Marketing Inspiration, Tradeshows/Events
• Face-to-Face Marketing: When Media Alone Is Not EnoughJudi Schindler
  While most people think of public relations as media relations, there are times when either you can't reach your audience through print, broadcast or the Internet, or you need to ...
  Customer Engagement, Targeting, Tradeshows/Events
• How to Successfully Moderate a Conference PanelJeremiah Owyang
  Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve ...
  PowerPoint, Public Speaking, Tradeshows/Events
• MarketingProfs Podcast: Networks, PURLs and a MeatballJohn Wall, Christopher S. Penn
  Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this Marketing ...
  Marketing Budgets, Marketing Strategy, Metrics, Social Media, Tradeshows/Events
• The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your ReputationMiles Galliford
  Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting ...
  Conferences, Public Speaking, Targeting, Tradeshows/Events
• Case Study: How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsKimberly Smith
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach ...
• Why You Need Tradeshow Audits for Effective MeasurementSkip Cox
  Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception. Exhibit managers need solid data when selecting the right tradeshows for ...
  Measurement, Metrics, ROI, Tradeshows/Events
• Tradeshows on a Shoestring BudgetJodi Bash
  Marketing Budgets, Marketing Smarter, Sponsorship, Thought Leadership, Tradeshows/Events
• Three 'Secrets' to a Successful Networking EventPaul McCord
  Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are three ways to make them pay off for you.
  Lead Generation, Marketing Tips, Small Business, Tradeshows/Events
• Trade Shows on a Shoestring BudgetJodi Bash
  Tradeshows can be one of the most expensive forms of marketing. Paying to act as an event sponsor (complete with a booth and travel for employees) often runs into the ...
  Lead Generation, Sponsorship, Thought Leadership, Tradeshows/Events