Taking Experiential Marketing Beyond Events and the Tradeshow FloorBrett Hyman
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
Event Marketing Trends: Top Promotional Channels, Motivations, and ChallengesAyaz Nanji
Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.
The Right Content at Your Events Makes All the Difference [Infographic]Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing ...
How Tech Will Transform Event Management [Infographic]Laura Forer
How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
, Career Management
, Lead Generation
, Local Marketing
, Mobile Marketing
, Social Media
Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
How Events Are Marketed to, and Found by, AttendeesAyaz Nanji
Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
How B2B Marketers Follow Up With Event LeadsAyaz Nanji
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
Four Ways to Use Mobile in Your B2B Marketing StrategyWilson Raj
B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]Laura Forer
What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates ...
Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim Brodo
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
How to Use Events to Create Cross-Channel Marketing Success [Infographic]Laura Forer
How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your ...
Five Ways to Drive Engagement and Sales With Tradeshow MarketingKatie Price
Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
Five Tips for Nailing Your First TradeshowStephen Moyers
Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to ...
Eight Design Tips for Your Next Tradeshow DisplayMike Weimar
We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, ...
Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
, Customer Experience
, Customer Loyalty
, Customer Relationships
, Experiential Marketing
, Influencer Marketing
, Marketing Strategy
, Social Media
Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)Cassie Nelson
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.