Tradeshows/Events

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• Taking Experiential Marketing Beyond Events and the Tradeshow FloorBrett Hyman
  Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
  Customer Engagement, Experiential Marketing, Tradeshows/Events
• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• Event Marketing Trends: Top Promotional Channels, Motivations, and ChallengesAyaz Nanji
  Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.
  Marketing Strategy, Research Summaries, Tradeshows/Events
• The Right Content at Your Events Makes All the Difference [Infographic]Laura Forer
  An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing ...
  Conferences, Content, Content Strategy, Customer Relationships, Marketing Strategy, Sales, Tradeshows/Events
• How Tech Will Transform Event Management [Infographic]Laura Forer
  How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
  Conferences, Marketing Conferences, Marketing Strategy, Technology, Tradeshows/Events
• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Tradeshows/Events, Twitter
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• How Events Are Marketed to, and Found by, AttendeesAyaz Nanji
  Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
  Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• How B2B Marketers Follow Up With Event LeadsAyaz Nanji
  Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
  B2B Marketing, Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• Four Ways to Use Mobile in Your B2B Marketing StrategyWilson Raj
  B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
  B2B Marketing, Content, Customer Service, Engagement, Marketing Strategy, Mobile Marketing, Sales, SMS, Tradeshows/Events
• Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]Laura Forer
  What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates ...
  Advertising, Management, Marketing Budgets, Marketing Strategy, Sales, Tradeshows/Events
• Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim Brodo
  Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
  Customer Acquisition, Customer Relationships, Email, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Communications, Marketing Strategy, Sales, Tradeshows/Events
• How to Use Events to Create Cross-Channel Marketing Success [Infographic]Laura Forer
  How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your ...
  B2B Marketing, Brand Awareness, Branding, Conferences, Demographics, Digital Marketing, Sales, Tradeshows/Events
• Five Ways to Drive Engagement and Sales With Tradeshow MarketingKatie Price
  Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
  B2B Marketing, Conferences, Content, Customer Relationships, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• Five Tips for Nailing Your First TradeshowStephen Moyers
  Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to ...
  Career Management, Lead Generation, Sales, Tradeshows/Events
• Eight Design Tips for Your Next Tradeshow DisplayMike Weimar
  We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, ...
  B2B Marketing, Branding, Conferences, Customer Acquisition, Lead Generation, Sales, Tradeshows/Events
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events
• Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)Cassie Nelson
  Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
  B2B Marketing, Content, Content Marketing, Lead Generation, Online Learning, Tradeshows/Events, Webinars