Five Online Marketing Metrics You Should Monitor Every DaySiddharth Deswal
Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. Here ...
Monitoring Only Like a Marketer Is Losing You Online SalesSteve Rosenberg
Online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again. Here are three tips to help you succeed with ...
Web Traffic From Mobile Devices Up 78% Year Over YearAyaz Nanji
Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011, according to ...
Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko Vidakovic
The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
What Big Data and Your Kids Have in Common [Infographic]Verónica Jarski
If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be ...
Seven Tips for Creating a Mobile-Aware Marketing CultureJoe Wozny
The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease ...
Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
Building a Culture of Testing and Optimization: Planning (Part 1)Kim Ann King
Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series ...
A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
Get More Green on Black Friday, Compliments of RemarketingAngel Morales
Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
Marketers Boosting Automated Campaigns in 2012
Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use ...
CMOs Expect Big Returns From Digital Marketing
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
, Chief Marketing Officer
, Customer Engagement
, Digital Marketing
, Email Campaigns
, Mobile Marketing
, Research Summaries
, Web Analytics
Two Key Building Blocks for Creating a Marketing DashboardLaura Patterson
Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a ...
Four Keyword Research Mistakes to Avoid at All CostsLior Levin
If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
Five Tips for Implementing a Successful QR Code CampaignMichelle Eichhorn
QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code ...
Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]Mark Simpson
How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.