Web Analytics

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• How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the HedgehogWilson Raj
  Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.
  Big Data, Chief Marketing Officer, Collaboration, Customer Experience, Customer Loyalty, Digital Marketing, Marketing Analytics, Social Media, Web Analytics
• If A/B Testing Can Help Win Elections, What Can It Do for Your Business?Dan Siroker
  The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
  B2C, Customer Acquisition, Customer Insight, E-Commerce, Landing Pages, Metrics, Online Marketing, Retail Marketing, Sales, Web Analytics, Website Design, Websites
• Why You Need a CRO Culture in Your Business... and How to Build ItSean Ellis
  Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
  Data, Lead Generation, Measurement, Metrics, Sales, Web Analytics, Websites
• Marketing Lessons From March Madness: Go Deep Young Team!Jonathan Moran
  Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those ...
  Career Management, Collaboration, Customer Insight, Data, Marketing Operations, Measurement, Web Analytics
• Five SEO Steps to Take Before Redesigning Your SiteAleh Barysevich
  Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to ...
  Google Analytics, Landing Pages, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Four Marketing Data Predictions for 2014Dan Darnell
  2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.
  B2C, Chief Marketing Officer, Customer Insight, Customer Relationships, Data, Marketing Analytics, Metrics, Retail Marketing, Web Analytics
• How to Get Executive Stakeholder Buy-in for Your Website Testing ProgramJeffrey Vocell
  The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
  Collaboration, Management, Measurement, Testing, Web Analytics, Websites
• Three Steps to Refreshing Your BlogJulie R. Neidlinger
  It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a ...
  Blogging, Content, Content Marketing, Lead Generation, Links, SEO, Web Analytics, Websites
• Forget the Funnel, Use the Sales Radar to Find the Invisible SaleTom Martin
  I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, Sales, Web Analytics
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• One Way to Calculate ROI for Your Offline AdsGeoff Kenyon
  Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
  Advertising, Attribution Modeling, Landing Pages, Measurement, ROI, Web Analytics, Websites
• Three Ways to Juice Your Marketing Results Using ColorTom Shapiro
  You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us. That has implications ...
  Advertising, Brand Management, Branding, Digital Theory, Landing Pages, Web Analytics, Website Design
• How to Improve Conversion Rates on Your Website: Article 4 of 4Sean Ellis
  You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
  Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Testing, Web Analytics, Websites
• Work Smarter, Not Harder, With Marketing AutomationAdam Blitzer
  Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and ...
  CRM, Customer Acquisition, Customer Relationships, Email, Email Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Personalization, Social Media, Web Analytics
• How to Uncover Confusion in Your Conversion Funnel: Article 2 of 4Sean Ellis
  Just how do you optimize your funnel, and shuttle visitors quickly along their way to the experience that will turn them not just into a conversion but into engaged users ...
  Google Analytics, Metrics, Sales, Segmentation, Web Analytics, Websites
• Improve Online Events by Tracking Attendee BehaviorEric Vidal
  If you ask people about their preferences, their answers aren't always accurate. But by tracking and analyzing behavioral data gathered during webcasts you'll be able to "hear" what your customers ...
  Conferences, Customer Behavior, Presentations, Web Analytics
• #SocialSkim: Social Media This Week, Including Social Analytics and Improved MeetingsAngela Natividad
  It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe ...
  Advertising, Branding, Customer Service, Facebook, Google, High-Tech Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine, Web Analytics
• Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsPelin Thorogood
  Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Forecasts, Measurement, Retail Marketing, Web Analytics