Web Copy

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• Will Corporate America Discover Organic SEO?Paul Bruemmer
  Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of ...
  Hiring Outside Resources, Search Engine Marketing, Search Engines, SEO, Web Copy, Websites
• Limited Web Site Budget? Focus on ContentGrace Stoeckle
  Web sites run by small businesses far outnumber the Web sites run by large corporations. This means that most sites are produced and operated on a relatively small budget. Each ...
  Hiring Outside Resources, Small Business, Thought Leadership, Web Copy, Websites
• An Ethical Alternative to Doorway PagesScott Smigler
  A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Search engines generally advise to avoid such pages as well as other ...
  Google, Search Engines, SEO, Web Copy, Website Design, Websites
• The Web: Just a Piece of the Branding StrategyAmanda Ayles
  Companies who are excited about developing a corporate Web site and are gung-ho to get started is a beautiful thing. But, oddly enough, many companies falling into this category seem ...
  Branding, Market Research, Web Copy, Websites
• Changing the Tone of Business CommunicationSuzan St Maur
  With our focus on bold, blunt, "write-as-people-speak" prose in business, we no longer have any fancy phrases to lurk behind. We're on our own. Why has business writing become so ...
  Ad Copy, Web Content, Web Copy, Writing
• How to Measure the Value of Your Web ContentGerry McGovern
  We have wonderful tools today that will tell us the value of the physical things in our factories and offices. Now we need to create wonderful tools and disciplines to ...
  Measurement, Testing, Web Content, Web Copy
• SWOT Team: Calling All Readers!Hank Stroll
  This week, add your two cents to the dilemma: What should publishers do to build reader involvement? Also this week, read your answers to the last issue: What makes long Web ...
  Copywriting, Marketing Challenges, Testing, Web Copy
• Web Content Management in 2004: Coming of AgeGerry McGovern
  Last year, Web content came of age as more and more organizations recognized it as an asset, and not just some commodity. Gratefully, more and more organizations have begun to ...
  Collaboration, Management, Web Content, Web Copy, Websites
• Not-So-Mad Science: Genetic Algorithms and Web Page Design for MarketersMatthew Syrett
  A big question for Web site designers continues to be this: what is the optimal number and placement of marketing call-outs on a Web page? The self-service quality of the Web ...
  Interactive Marketing, Measurement, Testing, Web Copy, Website Design, Websites
• Keywords to Improve Site Conversion RatesSteve Jackson
  Can an effective keyword strategy improve Web site conversion rates? Absolutely. But only if your site includes the right terminology and phrases.
  Keywords, Search Engines, Testing, Web Copy, Websites
• Encouraging Both Top- and Bottom-Line GrowthKevin Gold
  On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume, or upping their "bottom line" by reducing their expenses to expand the margins ...
  Customer Acquisition, Online Marketing, Web Copy, Websites
• SWOT Team: Marketing in the Major LeaguesHank Stroll
  This week: what kind of marketing and selling activities can a company launch to get into a well-established market? Also this week, read your winning ideas for a marketing site ...
  Marketing Challenges, Newsletters, Web Copy, Website Design
• Five Reasons Why Marketing Should Manage Web ContentDavid Aponovich
  Because your Web site is such an integral part of your communication strategy, doesn’t it make sense to put more content control into the hands of marketing experts?
  Collaboration, Web Copy, Websites
• Managing Content Is a Process, Not a ProjectGerry McGovern
  We need to move from seeing our Web sites as a series of projects to managing them as a well-planned process.
  Management, Marketing Challenges, Web Copy, Websites
• Three Reasons to Publish an E-Newsletter AND a BlogDebbie Weil
  Newsletters or ezines are still the e-vehicle of choice for most marketers. But blogs are being slowly adopted as a channel for business communication. Here's why.
  Corporate Blogging, Email Campaigns, Newsletters, RSS, Web Copy, Websites
• How to Implement a Content Style GuideGerry McGovern
  What’s a style guide? And why do you need one?
  Management, Web Copy, Websites, Writing
• The Three Core Principles of Great Web DesignGerry McGovern
  The essence of a Web site is self-service. There are three core things that self-service needs to get right.
  Web Copy, Website Design, Websites
• Writing Web Copy That WorksGwyneth Dwyer
  ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?
  Marketing Tips, Web Copy, Websites, Writing
• Web Content Management: 10 Predictions for 2004Gerry McGovern
  This is the year when Web content comes of age.
  Digital Theory, Keywords, Management, Web Content, Web Copy, Websites
• Google Optimization: E-commerce @ $0 Cost (Part 2)Brian Klais
  Here's the second part in a series of how merchants can get more product content indexed and visible to Google’s massive user base, in order to sell products no marketing ...
  E-Commerce, Google, Keywords, PPC Campaigns, Web Copy, Websites