Web Copy

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• How a Typo Can Hurt Your Business
  "Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large ...
  Customer Behavior, Web Content, Web Copy
• Four Ways to Find the Right Tone for Your Web Copy
  You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
  Marketing Tips, Smartphones, Web Copy, Writing
• Four Ways to Optimize Your E-Commerce Website
  "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  E-Commerce, Search Engine Marketing, Web Copy, Website Design
• Tech Web Copy: Easy Does It
  Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
  High-Tech Marketing, Marketing Tips, Sales, Web Content, Web Copy
• Put Your Website in the Lead
  "Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at ...
  Lead Generation, Web Copy, Websites
• Your Keywords: The PPC and SEO Gold Mine in Your Own BackyardLarry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you ...
  Google, Keywords, PPC Campaigns, ROI, SEO, Targeting, Web Analytics, Web Copy
• Optimize B2B Email for Search, Pt. II
  Last week, we offered Galen de Young's tips for optimizing B2B email content for search engines, just as you would optimize website copy. This week, we offer tips from his ...
  B2B Marketing, Email Marketing, Web Copy
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
• The Second Life of Marketing Copy
  Getting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
  Press Releases, Small Business, Web Copy, Writing
• Keep It Simple, Smarty Pants
  "When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
  Small Business, Web Copy, Website Design, Websites
• Seven Tips for Marketing Events With Paid SearchBrian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
  Copywriting, Keywords, Marketing Tips, Search Engines, Tradeshows/Events, Web Copy, Websites
• Words, Words, and More Words
  A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
  Keywords, Search Engine Marketing, Search Engines, Web Content, Web Copy
• How to Fix a Leaky Web SiteBob DeStefano
  Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: ...
  Customer Engagement, Lead Generation, Web Analytics, Web Copy, Websites
• Write? Right!
  How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  Links, Search Engine Marketing, SEO, Thought Leadership, Web Copy, Websites
• Seven Words That Will Make Your Web Site Worth ViewingJerry Bader
  What are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the cut. So what words do make the list? What are ...
  Web Copy, Websites
• Too Much of a Good Thing
  A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  Copywriting, Search Engine Marketing, Search Engines, SEO, Web Copy
• Is Your Web Site as Good as Your Favorite Bistro? A Post-Holiday Recipe for Online SuccessRichard Pelletier
  The author recently had lunch with a good friend, a restaurateur. The food was delicious, but the lessons shared were even better. It seems the fragile nature of the restaurant ...
  Web Copy, Websites
• Top 10 Tips to Recession-Proof Your Lead-Generation PPC CampaignsWilliam Leake
  by William Leake
  Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
• Web Site Content—It's All About the WhyJerry Bader
  This focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to brand product, sell services, or convert traffic into customers. Traffic ...
  Web Content, Web Copy, Websites
• Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2Peter Sena
  This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.
  Web Copy, Website Design, Websites