Web Copy

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• How to Write With Sizzle When There’s No SausageSuzan St Maur
  How do you write sizzle successfully when you’re selling something intangible to people who aren’t customers—but are almost as important?
  Print Collateral, Web Copy, Websites, Writing
• The Intranet Gets Serious (Part 1)Gerry McGovern
  Finally, organizations are getting serious about how they manage their intranets.
  Collaboration, Management, Web Copy, Websites
• PowerPoint Presentations Online: No! Stop! Don’t!Amy Gahran
  When content is so cryptic as to be frustrating, it’s anti-content. It undermines the goals of both the author and the reader.
  PowerPoint, Web Copy, Websites
• How We Confuse the Heck Out of Our CustomersSean D'Souza
  ne simple factor -- one little tweak -- will incite your customers to buy. Instead of confusing them, you'll be inspiring them.
  Copywriting, Customer Experience, Web Copy, Website Design, Websites
• Develop a Five-Year Plan for Your SiteGerry McGovern
  Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.
  Management, Web Copy, Websites
• Fresh Eye for the Marketing GuyGary Goldhammer, Linda Zimmer
  ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without ...
  Collaboration, Customer-Centric, Marketing Tips, Web Copy, Website Design
• Search Engine Marketing: Into the Fast LaneRobin Houghton
  Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now.
  PPC Campaigns, Search Engine Marketing, SEO, Web Copy, Websites
• Do You Shoehorn Your Search Terms?Scott Buresh
  Sure, the “shoehorn” approach be less costly and usually involves fewer alterations to an existing site than a comprehensive SEO strategy. But it has a primary drawback.
  Keywords, SEO, Web Copy, Website Design, Websites
• Making Brands Relevant Online (Part 2)Mitch McCasland
  A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by ...
  Branding, Customer Engagement, Segmentation, Testing, Web Copy, Websites
• Seven Deadly Sins of Web WritingGerry McGovern
  What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing.
  Targeting, Web Copy, Websites, Writing
• A Tale of Two Sales Pages: Which One Ends Up With the Paying Customers?Sean D'Souza
  One Web site is giving you a 30% discount compared with another site. Yet you end up buying the product at the higher price. Now why on earth would you ...
  Customer Behavior, E-Commerce, Web Copy
• What You Need to Know About Online Branding of Financial ServicesJeremy Bachmann
  In an industry with much product commoditization, brands help distinguish competitors in the mind of customers. How does the concept of branding translate online?
  Brand Positioning, E-Commerce, Online Marketing, Services Marketing, Web Copy, Website Design
• Take Full Responsibility For Your Web ContentGerry McGovern
  Here's a number of processes you can put in place to ensure that your site is both fresh and compelling.
  Testing, Web Copy, Websites
• Calculating the Cost of ContentJim Sterne
  In our enthusiasm to measure clickthroughs, pageviews and revenues, we seldom stop to consider the cost of our Web site content. Even if your page count is only ...
  E-Commerce, Management, Metrics, ROI, Web Content, Web Copy, Websites
• 10 Rules of Writing for the WebGerry McGovern
  Here are 10 rules for writing effective web content.
  Targeting, Web Copy, Writing
• 10 Online Writing Concepts That Work Wonders Offline, TooSuzan St Maur
  After the agony of attempting to make offline text work online, we’ve finally turned the tables.
  Marketing Tips, Web Copy, Writing
• The High Cost of Running A WebsiteGerry McGovern
  It's easy to be a publisher on the Web. It's easy to lose a lot of money, too.
  Web Copy, Websites
• What Web Developers Can Learn from RetailersStern Dixon
  Trouble is, most web sites are still designed and developed by IT professionals, and ruled by the IT mindset. IT believes that a well-designed web site should allow you to ...
  Customer Engagement, E-Commerce, Online Marketing, Web Copy, Website Design, Websites
• One Proven Way to Triple Your Conversion RateDebbie Weil
  Would you believe a simple home page makeover can convert visitors into buyers? Here's how.
  Keywords, Web Copy, Website Design
• 20 Tips and Traps of Internet MarketingGregg Meiklejohn
  A non-technical perspective on Web marketing: Think of it as Web marketing for the technologically challenged.
  E-Commerce, Marketing Tips, Online Marketing, Search Engines, SEO, Testing, Web Copy, Website Design