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• Three Tactics and a Bunch of Content Tools You Can Use in Social Media CampaignsJessica Davis
  Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
  Content, Content Marketing, Social Analytics, Social Media, Web Content, Web Copy
• 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand OutPuranjay Singh
  You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
  Blogging, Content, Inbound Marketing, Lead Generation, Links, Social Media, Web Analytics, Web Content, Web Copy, Writing
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• Web Forms That Convert: Five Things to A/B-TestAlexandra Recasan
  Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
  Content, Copywriting, Customer Experience, Lead Generation, Newsletters, Testimonials, Testing, Web Copy
• How Copywriting Can Build Your Brand AuthorityJamie Thomson
  When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect ...
  Brand Awareness, Brand Positioning, Content, Copywriting, Customer Behavior, Positioning, Value Propositions, Web Content, Web Copy, Writing
• Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial ImpactLiam Curley
  At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become ...
  B2C, Content, Customer Experience, E-Commerce, International Marketing, Local Marketing, Retail Marketing, SEO, Web Copy, Website Design, Websites
• 'Think Outside the Box' and Other Marketing Phrases You Need to Stop UsingKarol Król
  Using trendy words in small doses isn't a bad thing. But some of them have completely lost their meaning. The following 13 words and phrases need to be retired today.
  Content, Web Copy, Writing
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• Four Ways to Give Your Website That Local Flavor All Over the WorldRachel Chilson
  Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
  Content, Customer Behavior, Digital Theory, E-Commerce, International Marketing, Web Content, Web Copy, Website Design, Websites
• Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your SiteMatt Gagnon
  You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are ...
  Blogging, Content, Digital Marketing, Web Content, Web Copy, Website Design, Websites
• A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
  Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  Content, Copywriting, Customer Evangelists, Customer Relationships, Direct Marketing, Landing Pages, Segmentation, Testing, Web Copy, Writing
• Localize Marketing Campaigns to Get ROI on Global EventsLiz Elting
  Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by ...
  International Marketing, Local Marketing, Marketing Strategy, Tradeshows/Events, Web Content, Web Copy, Websites
• Get to Know the New Starring Roles of Content MarketingJeannette de Beauvoir
  New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
  Brand Management, Branding, Career Management, Content, Content Marketing, Copywriting, Digital Marketing, Web Content, Web Copy, Writing
• Wise Marketers Know Headlines Lick LabelsGavin McMahon
  Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
  Ad Copy, Blogging, Content, Copywriting, Creativity, Newsletters, Presentations, Press Releases, Web Content, Web Copy, White Papers, Writing
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• Most Global Marketers Lack Multilingual Content StrategyAyaz Nanji
  More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
  Content, Content Strategy, Marketing Strategy, Research Summaries, Web Content, Web Copy
• The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]Marcia Yudkin
  This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
  Ad Copy, Content, Content Marketing, Web Copy, Writing
• Love, Signals, Noise... and Great Business WritingRichard Pelletier
  "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
  Content, Corporate Communications, Customer Communications, Web Content, Web Copy, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• The Best Content Ideas Come From Customers' NightmaresBarry Feldman
  Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Insight, Sales, Web Content, Web Copy, Writing