Social Media Week [Infographic]Verónica Jarski
Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.
The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
, Content Marketing
, Corporate Communications
, Digital Marketing
, Digital Theory
, Marketing Strategy
, Public Relations
, Social Media
News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
Small Businesses Tepid on Social Media, Prefer WOM and Advertising
Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to ...
Six Tips for a B2B Facebook ContestJim Belosic
Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
Social CTAs Drive Engagement on Facebook
When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot ...
Cyber Monday Social Sharing and Shopping Predictions [Infographic]
More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for ...
Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
, Customer Behavior
, Research Summaries
, Social Media
, User-Generated Content
Halloween Fun: The Online Buzz on Treats, Kids' Favorites
Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, ...
Three Myths of Social Media ROI [Infographic]
Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
Dissecting Social Media Buzz on Controversial Topics
Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral ...
BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College CrowdJohn Mousseau
The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's ...
Don't Let Negative Word-of-Mouth Hamper Positive SEO
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
How to Market to Gen-Y
"Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs.
And with a good reason: "I'm sure you've heard about how ...
Brands Missing Out on Mobile Ad Opportunities
Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
Word-of-Mouth Key to Success of Daily Deals
Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
Twitter Driving Most Online Conversations About Fortune Global 100 Brands
On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
, Customer Engagement
, Research Summaries
, Social Media
Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Jarski
To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.