Customer Engagement

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• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook
• Get the Biggest Bang for Your Blog
  Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  Blogging Strategy, Content, Customer Engagement, Social Media
• Five Questions Marketers Need to Ask Prospective Clients
  "The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches. "I've seen that the ...
  Customer Acquisition, Customer-Centric, Customer Engagement, Customer Relationships, Research
• Is Bad Service Good Business?
  Every small business makes compromises on a daily basis. Adding something here means subtracting something there. But does it ever make sense to cut back on the customer experience? Can ...
  Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service
• Captivating Digital Moms: Four Apps They Love
  Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
  Customer Engagement, Digital Marketing, Mobile Marketing, Social Media
• Making a Plan for Your Online Community
  Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, ...
  Customer Engagement, Social Media, Social Networking, User-Generated Content
• The Argument Against 'Do Not Reply'
  "You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
  Customer Engagement, Customer Relationships, Email Marketing
• Five Storytelling Tips to Capture (and Keep) Your Audience
  Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
  Content, Content Marketing, Customer Engagement
• How to Market to Gen-Y
  "Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how ...
  Customer Engagement, Marketing Strategy, Millennials, Segmentation, Word-of-Mouth
• Pinterest's Impact on Users and on Your Brand
  We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
  Customer Engagement, Pinterest, Social Media, Websites
• Three Ways to Simplify the User's Buying Process
  According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
  Customer Engagement, Customer Experience, Web Content, Website Design
• Four Tips for a Terrific Headline
  "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
  Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
• Use Empathetic Marketing to Win Customers
  We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Satisfaction
• Pinterest Lessons for Better Web Design
  We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
  Customer Engagement, Pinterest, Social Media, Web Content, Website Design
• Three Ways to Develop Customer Evangelists
  How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
  Customer Engagement, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships
• Five QR-Code Marketing Mistakes and How to Fix Them
  Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
  Customer Engagement, Digital Marketing, Promotions
• How to Segment for Maximum Relevance
  It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
  Customer Engagement, Email Campaigns, Segmentation
• Five Tips for Case-Study Videos That Get Results
  We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
  Case Studies, Content, Customer Engagement, Social Media
• Make a Picture Worth a Thousand Conversions
  Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, ...
  Customer Engagement, Social Media, Websites
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation